LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

7 Key Takeaways from The Big Picture 2016


Leading industry practitioners discussed and explored industry trends, best practice strategies and what we can expect to see in the coming year at The Big Picture 2016. If you missed the event (and the live Persicope), below are the seven key takeaways from The Big Picture 2016. 1. Things are changing – faster Google’s Fearghal […]

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How Disruptive Is Your Agency?


Disruptive business models such as Uber have seen their growth stunted by laws and legislations. In many countries, Uber’s business model isn’t even legal. It almost seems like that laws can’t keep up with the fast pace of innovation in technology.

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Better Email Subject Lines for PR, Marketing…and Everyone Else


I handle anywhere from 100-200 emails per day (on average), as well as chat messages, text messages and even an occasional voicemail. However, email is my most frequently used communications tool, and is definitely the hardest one to keep up with. I would imagine that journalists handle even more email than I do (imagine all […]

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6 Brands that are Amazing on Periscope

Periscope is big. The live streaming app has surpassed 10 million users, all of them keen for new content. But is the app good for anything apart from puppy videos? We’ve found six brands that are amazing on Periscope. 1. British Museum Want to explore ancient art through modern technology? The British Museum took Periscope users […]

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This Week in Social: Twitter Experiments with Emojis


Big players in the ever evolving world of social media have been quite busy this week. Twitter toys with emojis, FaceBook tests self-destructing messages, Snapchat teams up with Real Madrid and more. Enjoy your weekly round-up of all the latest. Twitter Say It With Emoji Twitter is experimenting with multiple emoji icons for Tweets. When “Favorites” were replaced with […]

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Tips for Successful Marketing Programs When You Can’t Name Names


It’s one of the most common marketing challenges. You want to promote all of the innovative ways you are working with your customers – you want to name drop – but you can’t. Although in a perfect world we always want to reference specific customers and incorporate them into initiatives, there are many marketing programs […]

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A Recipe Book for PR Pros


A job in public relations can be a stressful one. From drafting social media posts to keeping up with news within a client’s specific industry, our jobs can be a little sporadic. That is why a tool called If This Then That (IFTTT) was created, a customizable “recipe book” to make PR workflows more efficient […]

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Three Leadership Tactics PR Agencies Can Learn From the US Marine Corps

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Today is Veterans Day, but for many United States Marines the more important day was yesterday. November 9 is the official birthday of the United States Marine Corps, one of the five branches of the United States Armed Services. Yesterday, Marines across the globe, old and young, raised glasses, shared memories and playfully talked a […]

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