LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

LOTW: The Debate Over the ALS Ice Bucket Challenge

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It is nearly impossible for people to avoid the bombardment of social media friends participating in the ALS Ice Bucket Challenge. With this flurry of entertaining videos, a number of observers have questioned whether or not the social media whirlwind has actually impacted ALS awareness. Many organizations utilize social media to gain visibility for their […]

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Tips for Communicating with Millennials

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I recently attended an interesting seminar by ITN productions on how brands should communicate with ‘Millennials’. Millennials, also referred to as Gen Y, typically fall within the 18-35 year old age range and have a reputation for being entitled, narcissistic and outspoken. Being a Millennial myself, I was delighted that much of the seminar focused on […]

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Trade Your Personas for Real Human Beings

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As online content developers we are getting used to dividing our target audience into personas: imaginary men and women that represent a certain group of (potential) customers. Freelance copywriter Dimitri Lambermont recently made a statement on Medium: why don’t we get rid of persona and focus on real human beings instead?  An abstract of his […]

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Media Relations: Riding the Wave of Change

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William Randolph Hearst once said, “The coming of the motion picture was as important as that of the printing press.” Of course, we can now see the full truth of his words as the proliferation of broadcast media has taken a prominent role in the media ecosystem. But what would he have thought about the […]

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Boost Client Relationships Without Spending Extra Time? Do What You Already Do – But Better

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When you think of the core role of a communications specialist, media relations, content development, public relations strategies and planning usually come to mind. However, one of, if not the most critical component to a successful communication professional’s job is client relationship management. Yet with our many day-to-day deliverables, sometimes relationship management falls on the […]

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6 Tips for Using PsyCap to Improve Your Working Environment

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We all have negatives we can easily list about our lives, especially our work environments or jobs. But how often do we stop to focus on the positives? “Psychological Capital”, or PsyCap, is about the personal resources people apply to their jobs. It’s been narrowed down to four vital components, referred to as “HERO”: Hope: The […]

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PR Measurement: How Do You Measure Up?

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It’s no secret that measurement is a key issue facing today’s communications industry. An issue fuelled mainly by a lack of understanding and knowledge on how to develop effective, consistent measurement progams and use meaningful insight to inform future strategy and campaigns. It’s this issue that often fuels negative perceptions of the PR industry and […]

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How to be successful doing PR ‘down under’

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Known for our love of BBQs, the beach and beer, the ‘land down under’ aka Australia is unique for many reasons. Not only our iconic landmarks and beautiful beaches but the way we do business as well. What might work for companies in the US or UK may not work here. So understanding what us […]

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Executing International Campaigns Successfully

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From my time on the International Division here at LEWIS, I’ve learnt that running campaigns across multiple countries and regions is immensely rewarding, but not always straightforward. From finding a conference call time that works for different markets, to creating content with multi-country media appeal – there will always be challenges. Reflecting back on my time, […]

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