LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Learning from the Pandas: 5 Tips for a successful communications campaign in Hong Kong

The 1,600 pandas in front of Hong Kong’s world-known harbor view. Source: http://butterboom.com/wp-content/uploads/2014/05/1600-pandas-world-tour-in-hong-kong-butterboom-1.jpg

Can you still recall the “Panda craze” in Hong Kong just over a month ago? 1,600 pandas made of recycled materials by French artist Paulo Grangeon visited Hong Kong in July and the campaign immediately turned viral. Social media was swamped with posts about the pandas’ footsteps in Hong Kong and my Facebook newsfeed featured […]

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The Importance of Measurement in Communications: Begin Simply But Simply Begin

PR Measurements

  Over the past week, we’ve been listening to and participating in the growing discussion around PR metrics and data management. Taking part in AMEC Measurement Week (September 15th – 19th), LEWIS hosted two international panel discussions to learn more about the different types of measurement challenges global PR teams face. The goals of the […]

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5 Reasons Why Social Media Marketing is an Investment, Not an Indulgence


Earlier this week, I read an article from The Guardian about how free social media marketing is coming to an end. It argues that brands need to pay for advertising to connect with their desired audience and that organic reach no longer exists. It got me thinking… if brands have been doing social media correctly, it […]

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Escaping the Delete Button


I spend about a third of my workday checking Twitter for interesting news stories, another third on pitching stories to journalists, and another third on following up those pitches. No, of course I don’t; but after reading Zach Schonfeld’s blog post I Read and Replied to Every Single PR Email I Received for a Week […]

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Can You Calculate the Value of PR?

PR Measurement

Advertising rate equivalency, impressions, press release pastings, oh my! Over the years, the PR industry has experimented broadly with reporting metrics – some more convincing than others. With this in mind, the PRSA San Diego Chapter recently hosted a panel, “Best Practices in the Ever-Changing World of PR Measurement.” As one of the panelists, I […]

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Ten (Pretty) Great Hyperlapse Videos

Hyperlapse snail

Some call it the best app of the year. That may be a bit too soon to tell, but Instagram’s new Hyperlapse app is definitely an instant hit. Hyperlapse allows you to record professional-looking time lapse videos with nothing more than a smartphone. Whether you want to shoot fast-moving clouds, a crowded street or the […]

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Do I Really Need A Smart Watch?

Apple Watch - Image from apple.com

This is the question many people will be asking themselves after Apple revealed their long awaited Apple Watch a few hours ago in Cupertino. It’s also the question I asked a few months ago when I was given a Sony SmartWatch 2 for my birthday. I was very excited to receive it and was curious […]

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Maximise Your Content Marketing Investment

Content marketing battle

Content marketing, while not so long ago hailed as the ‘next big thing’, has now firmly cemented itself as a key marketing tactic and central element of today’s marketing strategy for both B2C and B2B marketers. According to the latest content marketing study from the Content Marketing Institute (CMI): 88 per cent of UK marketers […]

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Client Management: Five Ways to Make a ‘Marriage’ Work

Marriage client

A client-consultant relationship can be tricky and delicate – almost like a marriage. In several ways it can be similar, for example, good marriages succeed because both parties invest in it and nurture the relationship. They also last through good and bad times, and they might lead to several children… or in the case of […]

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