LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Twitter Launches New Ads Button

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook Facebook wants to be your favourite Internet TV Facebook has announced an algorithm change to its newsfeed, utilising its big data on what […]

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Global Research: Lack of Investment and Siloed Working Biggest Barriers to Effective Multichannel Marketing

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There’s no doubt that customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information. And as the number of channels continues to rise, the need to embrace multichannel marketing […]

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Why Swedish Journalists Pay For Their Own Press Trips

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Before launching PR activities in Sweden, it’s important to understand the media landscape and, most crucially, how to build relationships with journalists in this market. Journalistic integrity reigns One of the major traits of Swedish journalists is their journalistic integrity. Sending a journalist a free product or inviting them to an exclusive event or to […]

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Break Down the Walls in Your Marketing Team

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Solve the risks of silo thinking. Start with these 5 principles for breaking down barriers between job functions. Marketing used to be easy, didn’t it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few […]

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Mapping the Complex B2B Path to Purchase in 2015

Simon Callaghan Photography, B2B Marketing Summit 2015

Last week we hosted a session on multichannel marketing at the B2B Marketing Summit in London. Giles Peddy, group managing director UK, LEWIS PR, and James Smee, co-founder, Purestone, mapped out the journey of Alex – a typical B2B buyer – on his path to purchase.  The B2B marketing funnel has changed significantly in recent years. Thanks to the […]

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This Week in Social: Twitter Expands Shopping Experiences

Twitter Collections

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook Facebook’s photo app will not be available in Europe Facebook launched Moments app in the US this week, which allows users to […]

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