LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

HK Event Recap: “10 Things I Hate About You”

Sareena Dayaram,   Andy Oliver, Rachel Catanach and Rishaad Salamat discuss the relationship between journalists and PR professionals at the HK PR Network Event on 24 September

Last week, the Hong Kong PR Network put on a panel discussion that focused on the theme ‘10 Things I hate About You’. While Julia Stiles and Joseph Gordon-Levitt were unfortunately not part of the panel, the A-list cast included: Sareena Dayaram, reporter and producer at Thomson Reuters, Rishaad Salamat, anchor at Bloomberg, Rachel Catanach, […]

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Top 7 Movies for Media Professionals

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While superhero movies, romantic comedies and action films continue to dominate Hollywood, there are several movies that feature PR, marketing, journalism and social media related themes. The film industry is pacing fast towards the digital age by adopting these themes as their primary weapon to pull a massive crowd of movie lovers from across the […]

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LEWIS eBook: From Measurement to Management

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Measurement might not be new but it is now more important than ever. Last week AMEC Measurement Week – a major new initiative as part of AMEC’s Global Education Program – raised awareness of the importance of measurement in communications, on a global scale. This initiative was born from extensive research and observations from industry […]

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PR 101: What You Should Know About PR in Brazil

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In the information age, people are becoming ever more multichannel, consuming information through different means. Who would have imagined ten years ago that today we would be watching TV whilst accessing our emails on our tablets, or posting updates on our social channels via our smartphones whilst flicking through an article in a magazine? This is especially true […]

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Learning from the Pandas: 5 Tips for a successful communications campaign in Hong Kong

The 1,600 pandas in front of Hong Kong’s world-known harbor view. Source: http://butterboom.com/wp-content/uploads/2014/05/1600-pandas-world-tour-in-hong-kong-butterboom-1.jpg

Can you still recall the “Panda craze” in Hong Kong just over a month ago? 1,600 pandas made of recycled materials by French artist Paulo Grangeon visited Hong Kong in July and the campaign immediately turned viral. Social media was swamped with posts about the pandas’ footsteps in Hong Kong and my Facebook newsfeed featured […]

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The Importance of Measurement in Communications: Begin Simply But Simply Begin

PR Measurements

  Over the past week, we’ve been listening to and participating in the growing discussion around PR metrics and data management. Taking part in AMEC Measurement Week (September 15th – 19th), LEWIS hosted two international panel discussions to learn more about the different types of measurement challenges global PR teams face. The goals of the […]

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5 Reasons Why Social Media Marketing is an Investment, Not an Indulgence

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Earlier this week, I read an article from The Guardian about how free social media marketing is coming to an end. It argues that brands need to pay for advertising to connect with their desired audience and that organic reach no longer exists. It got me thinking… if brands have been doing social media correctly, it […]

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Escaping the Delete Button

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I spend about a third of my workday checking Twitter for interesting news stories, another third on pitching stories to journalists, and another third on following up those pitches. No, of course I don’t; but after reading Zach Schonfeld’s blog post I Read and Replied to Every Single PR Email I Received for a Week […]

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Can You Calculate the Value of PR?

PR Measurement

Advertising rate equivalency, impressions, press release pastings, oh my! Over the years, the PR industry has experimented broadly with reporting metrics – some more convincing than others. With this in mind, the PRSA San Diego Chapter recently hosted a panel, “Best Practices in the Ever-Changing World of PR Measurement.” As one of the panelists, I […]

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