LEWIS 360° – The blog of global communications agency, LEWIS PR

It should not be news to you. The trend to ‘do more with less’ reached the media industry a long time ago. Journalists have less time to research stories. They face more pressure to create good quality content to hit their deadlines. This is true from Sydney to Stockholm to San Francisco and we’ve written [...]

This week the spotlight is on shopping and fashion – everyone’s (and by everyone I mean every woman) favourite topic. So sit back, sip a cup of tea and find out what the world of technology has got to do with the glamorous world of fashion… Online marketplace The Grommet gets capital injection from Rakuten [...]

The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]

We’ve all seen some excellent (and not so excellent) examples of infographics. From issue raising to just very cool. However, with so many out there, it’s becoming more and more important to push the boundaries of what is possible. Enter the interactive infographic. With this potential new trend we wanted to see if this could be used to [...]

The following is a post written by Morgan McLintic. To view the original post, visit www.morganmclintic.com. An Account Coordinator is the entry-level position within a PR agency. This role is for graduates new to PR. It’s where you learn the fundamentals of the profession and start to build your career. Here’s how to be a great [...]

3D printing is one of the hottest trends in technology today, and many speculate it will lead to the next industrial revolution. The market is still young and many are only beginning to explore the possibilities of 3D printing today, in the near term and in the far future. Here are a few examples. 3 [...]

In an age where we have many channels through which we can digest entertainment it is perhaps inevitable that storytelling keeps getting more engaging. The edges between platform, media and gameplay are blurring. Fiction and reality are combining to form a new hybrid. A form of storytelling that impacts directly on your life. Actors of [...]

As digital media is ever evolving, so are the people who call the shots in the digital world. This week’s unknown tech firm or geeky nobody can be next week’s hot start-up or developer virtuoso. So, to help you stay on track of who to watch out for in the future, here’s this week’s hot [...]

Recently, LEWIS PR and the Foreign Correspondents Association of Singapore brought together a panel of communication and marketing professionals from different industries to discuss the evolving field of communications. The context was the increasing need for integrated communications and the challenges that arise with it. Providing their perspectives on the topic was a diverse group [...]