LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: Tinder Hooks up with Instagram

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook revives ‘Away’ message The platform has decided to revive the ‘away’ message to enable users to inform […]

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Content Marketing: Audience is Most Important Part of Any Story

James S

As evidenced in the Content Marketing Institute’s most recent UK study, content marketing continues to dominate marketing budgets and is now considered a ‘formal business discipline’ rather than merely a marketing tactic. I recently attended a content marketing breakfast briefing alongside senior B2B marketers, hosted by Purestone’s managing partner James Smee. The purpose of the […]

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Fresh Content Matters, Your Archive Even More

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“How often should we blog?” I cannot think of one question that I have tried to avoid more. For me it’s like asking ‘how many emails should I write each day?’ Well, that kind of depends on how often you have something interesting to share with the world… The frequency question lost its relevance when people stopped […]

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This Week in Social: Snapchat Upgrades Platform

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Tracking non-users The platform has admitted that it does track non-users due to a current bug, but denies […]

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Tips for Maximising Creative Idea Generation

Brainstorming Ideas

So, you have a new business proposal and you need to develop some brilliant, creative concepts with which to wow the prospect in the pitch. You gather some people together in the office and throw around some ideas. But for some reason you keep coming back to the same tried and tested ideas – an […]

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How To…Use Excel To Present PR Results

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The numbers tell the tale, but how can you visualize these numbers? As should be the case, clients want to be kept updated on the yield of our efforts, and the ROI of PR. A prerequisite of being able to provide that insight is knowing what the client wants to achieve with the PR campaign. This allows us […]

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