The Current Relationship Between Social Media And Journalism In Italy
“How are journalists using social media?” is a question I am often asked by clients. It’s an interesting question, although not a new one, so my team and I decided to ask 200 of our key journalist contacts across Italy to see if any trends are starting to develop. We looked at various aspects of [...]
read more
Why Embracing The New Will Improve The Old
For me, the PR business is all about ‘new’. New approaches. New clients. New channels. New ideas. If it isn’t, it’s not fun, it’s not fast and it’s not evolving. That’s why I read with interest Alex Goldfayn’s article on the HBR blog network last week. He speaks the truth – some PR is bad [...]
read more
Weekly Wrap Up: The Most Savory Social Media News
What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite new stories. Add a little flavor to your brand with Pinterest Chobani yogurt has figured out how to integrate Pinterest with its social media strategy, and Emily Schildt, Chobani’s digital communications manager, shares her [...]
read more
LEWIS Pulse Travels To London
Did you know that LEWIS London hosted 16 of its international colleagues for secondments last year? And that 25% of LEWIS London staff visited another office in the network? I didn’t, until recently when I had the opportunity to participate in LEWIS PR’s global secondment program. I visited LEWIS’ London headquarters with my colleague Jessica [...]
read more
-
The Current Relationship Between Social Media And Journalism In Italy
January 26, 2012 04:01 -
Why Embracing The New Will Improve The Old
January 24, 2012 06:01 -
Weekly Wrap Up: The Most Savory Social Media News
January 21, 2012 06:01 -
LEWIS Pulse Travels To London
January 20, 2012 01:01 -
The Tale of Goldilocks and the Three Digital Natives
January 18, 2012 07:01
-
Gareth Flanagan:
I think that now is the time to recognise that all these efforts do have to be b -
GuyClapperton:
Insensitivity: if a journalist tells you your call was the most pointless waste -
Andrew Lochart:
Nobody does "blonde-filled media networking parties" like Lewis. It's the main r -
Andrew Lochart:
Lucy, well said! My perspective is that of a client: PR and (analyst relations t -
Tsvetan Stoykov:
Hi, Going straight to the concern you have raised.. For me personally, PR is a p
LIfe at LEWIS
Authors
Morgan McLintic (76)Eb Adeyeri (42)
Alex Clough (36)
Rich Young (21)
David Brown (16)
Andres Wittermann (14)
Yvonne van Bokhoven (10)Tim Focas (10)
Chris Lewis (9)
Scott Pettet (9)
Patrick Hussey (8)
Steven George (7)
Ruth Streder (6)
Jennifer Kutz (5)
Dan Street (5)
Recent Articles
The Current Relationship Between Social Media And Journalism In Italy
“How are journalists using social media?” is a question I am often asked by clients. It’s an interesting question, although not a new one, so my team and I decided to ask 200 of our key journalist contacts across Italy to see if any trends are starting to develop. We looked at various aspects of [...]
Why Embracing The New Will Improve The Old
For me, the PR business is all about ‘new’. New approaches. New clients. New channels. New ideas. If it isn’t, it’s not fun, it’s not fast and it’s not evolving. That’s why I read with interest Alex Goldfayn’s article on the HBR blog network last week. He speaks the truth – some PR is bad [...]
Weekly Wrap Up: The Most Savory Social Media News
What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite new stories. Add a little flavor to your brand with Pinterest Chobani yogurt has figured out how to integrate Pinterest with its social media strategy, and Emily Schildt, Chobani’s digital communications manager, shares her [...]
LEWIS Pulse Travels To London
Did you know that LEWIS London hosted 16 of its international colleagues for secondments last year? And that 25% of LEWIS London staff visited another office in the network? I didn’t, until recently when I had the opportunity to participate in LEWIS PR’s global secondment program. I visited LEWIS’ London headquarters with my colleague Jessica [...]
The Tale of Goldilocks and the Three Digital Natives
As someone who fits into the category, I often wonder how accurate the label “digital natives” truly is. Market researchers appear to group all Millennials into this category and employers assume any new hire in their twenties is innately qualified to head social media initiatives. The accepted distinguisher of who is and isn’t a digital [...]
CES 2012: Innovation at its best
There is nothing better than being surrounded by some of the most creative and innovative minds in technology, and the gadgets they invent. As thousands of people invaded Las Vegas last week for the annual Consumer Electronics Show (CES), there was a buzz in the air. It’s a new year, with new ideas and lots [...]
Occupy Dolce & Gabbana
In retail, it’s generally considered quite negative to have over 1,000 people protesting out the front of one of your flagship stores. Unfortunately for high-end Italian fashion brand, Dolce & Gabbana, that’s precisely what happened to them recently in Hong Kong. Protests also extended into social media, with some alarmingly renaming the hip D&G brand [...]
Search And Social Media Integration: Is Your Brand Ready?
We recently shared a few quotes with PRNews on Google’s latest innovation, Search, plus Your World (we’ll just call it Search plus in the rest of this post), but wanted to expand on our thoughts further. Search plus is an exciting advancement from Google and continues the trend of the last several years: bringing search [...]
Five Bad Habits A Good PR Won’t Want to Break This New Year
As many people around me start the New Year with good intentions of breaking bad habits and joining a gym, drinking less or giving up smoking, it made me think about the professional ‘habits’ that we have in PR. It might be that you already have lots of good ones…excellent writing skills, being a team [...]
LEWIS PR’s Top 10 Blogs & Posts of 2011
With the leftover Christmas Turkey consumed and New Years Eve on the horizon, we thought it time for us to collate our favourite blogs and posts of 2011 and share them with the world. These are not listed in any particular order, but all are rather brilliant and you should take the time during the [...]