LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: YouTube Now Supports 360 View Videos

YouTube

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook Facebook personality tags In a similar style to LinkedIn, Facebook is testing (in New Zealand) profile tags that users’ friends can […]

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Twitter Without Humor and Plagiarism is Not Possible

twitter app

You could take it as the ultimate honor or as an attempt to steal: someone retweets your joke on Twitter, without mentioning your name. A writer in the United States found it so frustrating that other users used her pun as their own that she asked Twitter to remove those ‘stolen’ tweets. The remarkable thing: Twitter actually did it. Transformed […]

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Unlocking Creativity: Inside the Rise Academy

Rise

PR and communications should be routed in creativity. Innovative, thought-provoking campaigns are the lifeblood of PR. We have an obligation, as PR professionals, to our clients – and to the wider industry – to continuously develop our creative skills and our ability to generate original ideas and concepts. Yet, according to The Holmes Report’s global […]

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A Day in the Life of a Digital Marketer

Digital Marketing Multitasks

I don’t know about you, but when I tell people I’m in digital advertising most of them say something to the effect of, “Oh that’s cool…so what do you actually do?” Here’s the short answer: writing, designing, consulting, advising, coding, project managing, reporting, tweeting and posting. Digital marketing is a short phrase that encompasses a […]

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This Week in Social: Facebook Introduces ‘Secret’ Videos

facebook_newsfeed

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook ‘Secret videos’ on Facebook It was recently announced that Facebook pages are now able to post ‘secret’ videos with the introduction of […]

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The Fundamentals of Brand Journalism

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Brand journalism is a philosophy that many think is the future of PR. It allows brands to become an authority in their area of expertise, by investing in content and becoming a regular provider of news. Silicon Valley reporter Tom Foremski captured the essence of brand journalism in the formula EC=MC: Every Company = a […]

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The Big Picture: Creating Meaning from Analytics

Roy J

In this blog series we bring you the highlights from our recent Big Picture 2015 event on B2B digital trends. In this session, Roy Jacques, EMEA Managing Director at Sysomos, explored how B2B brands can derive real value from data and analytics. Effectively harnessing data enables brands to connect with their customers and deliver personalised and relevant […]

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Brand vs. Non-Brand: Measurement is Key

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As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. Without a consistent and planned measurement framework, we’re unable to uncover […]

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This Week in Social: Happy #WorldEmojiDay

Emoji Day

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Twitter New data dashboard A new data dashboard has been rolled out on the Twitter platform to help users manage their data. […]

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The Importance of Brand Journalism

Storytelling Day

People tend to mix up brand journalism, storytelling and content marketing. Despite having some overlap, these three techniques serve differing purposes in marketing. Storytelling: a technique used to tell the story of an organisation in a compelling way, to inspire customers. Content marketing: a marketing discipline that puts relevant and compelling content at the centre […]

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