LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Four Ways to Use Meerkat for PR

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The Meerkat app may have only launched in late February, but it already has over 200,000 users and was the highlight of the recent SXSW trade show. So, what is this Meerkat? And how can we use it for PR and digital branding purposes? Meerkat takes live tweeting to a whole new level Meerkat is […]

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This Week in Social: Periscope vs. Meerkat

Meerkat

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook announces series of features and updates in F8 The two-day event has showcased many developments in the […]

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Social Media and Your Personal Brand

Social Media Personal Branding

You, my friend, are a brand. Need proof? Try Googling your name. In our increasingly connected world, it’s easier than ever to access information about people via the Internet. Because information is so easily accessible, it’s never been more important to focus on your personal brand to represent yourself in the truest sense online. When […]

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Why Facebook Hosting News Content On-site is Good News

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Earlier this week, The New York Times reported that Facebook is in talks with several news organizations about hosting their content within the platform. Some media companies, such as Buzzfeed, are embracing this new model to capitalize on the opportunities it presents. But many more are reluctant to conform to the trend due to concerns […]

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Story as Asset: An Interview with Maynard Webb

MaynardWebb_Storytelling

In celebration of World Storytelling Day, we would like to share one of our favorite articles from the last edition of Kupambana Magazine titled, “The Power of the Story.” In this interview, Maynard Webb, founder of the Webb Investment Network, co-founder of Everwise, and Chairman at Yahoo!, explains why storytelling is essential in business. Your […]

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This Week in Social: Twitter Offers Data Miners Access to Trillions of Tweets

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook crashes the payments party Facebook is now allowing its users to send money to friends via its […]

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Top 3 HR trends in PR for 2015

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As the market for top talent shrinks and the competition for high caliber talent increases, we’ll see organizations focus on those strategies that add to their competitive employer brand proposition. Sounds pretty complicated, right? Not so much. In short, we’ll see organizations look at how they attract, train and retain top talent. Attract Recruitment as […]

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The Press Release Isn’t Dead, It Is Reborn

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It was announced dead (several times), but it seems that Google is an expert in mouth-to-mouth resuscitation: the press release is back and has a bright future ahead. According to Reuters, Google quietly changed the search algorithm in September. The result is that press releases are now included in search results. Needless to say, this […]

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