LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

This Week in Social: GIFs on Facebook

Facebook

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook GIFs are finally working on Facebook Facebook is now allowing GIFs from other websites to play properly. All you need to do […]

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What is the Weight of Non-verbal Language in the Role of a Spokesperson?

spokesperson

Body language is one of the most archaic forms of communication. It is created by gestures and symbols far more complex than the word itself.  Through body language (gestures, looks, and even smell) we share an enormous amount of information with our conversational partners, much more than in audio conversation alone. Nevertheless body language is […]

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The Big Picture 2015: B2B Marketing Holds the Key to Sales Growth

Digital big picture

Last week we hosted our second ‘Big Picture 2015′ event. Expert speakers included: Rick Jones, Head of Client Development, Google’s DoubleClick; Tiffany Williams, Global Account Manager, LinkedIn; Sylvia Jensen, Senior Director EMEA at Oracle Eloqua; and Roy Jacques, EMEA Managing Director, Sysomos. They were joined by our own experts Simon Butler and James Smee, co-Founders of Purestone and Gugs Sarna, Head of […]

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This Week in Social: Searching Google for Tweets

Social Media

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook  Talk of businesses making contact via WhatsApp Earlier this week, Facebook said it could allow businesses engage with […]

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7 Tips for Using Periscope at Events

This week, LEWIS and Purestone brought together leading industry practitioners from across the breadth and depth of the modern marketing mix to discuss and explore industry trends, best practice strategies and, ultimately, how to maximise the digital conversation.  So, to help us amplify reach and maximise our own digital conversation around the event, we thought […]

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When (Not) to Use New Technologies in Campaigns

huggies-3d-fetus-hed-2015

There has always been a time lag between the announcement of new technology and its implementation. Consideration for using it in campaigns then follows. Many usually wait for the tech to go mainstream before they would think about using it for their campaigns. 3D printing is at that point at the moment. Many of us know […]

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This Week in Social: Ordering Pizza Via Emoji

Domino_s_Pizza_3302393b

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Facebook BBC, Guardian, Bild and Spiegel sign up to Facebook Instant Articles As Ian Lipner predicted earlier,  Facebook this week finally introduced a product […]

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Five Ways Today’s PR Managers Have It Harder Than I Did

Five Ways PR Managers Have It Harder

Yesterday was the eleventh anniversary of my last day as a public relations agency account manager. I worked for a high quality, boutique PR agency in Washington. I was near fanatical about the Internet as a community and marketing boon, on a team that specialized in technology during the first Internet-fueled tech bubble of the […]

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