LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Research Reveals 2012 is the Year of Dialogue for Dutch Marketers

happy relationships

The single biggest revolution in marketing in 2012 is the transition from one-way communication to online dialogue according to 700 marketers in the Netherlands, who participated in a survey by Berenschot. Marketing professionals were asked to name the most important trends in 2012. It is hardly surprising that, in line with similar international research, ‘social [...]

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Six Steps to Effectively Work with Online Influencers

Online influencers

The subject of online influencer marketing often raises questions amongst marketing professionals. How do you determine which persons have a strong voice on online platforms? How should you target them and what is the way to go in establishing a relationship with relevant influencers? Research by LEWIS PR shows that there is groundwork to be [...]

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How To Make A Corporate Blog Take Off

Taking off

Most corporate blogs fail to get off the ground. They only ever reach a paltry number of visitors per month and never achieve a consistent, sustainable amount of comments, subscribers, organic media attention, leads generated, talent attracted or other outcomes typical of a successful blog. There are many tips for creating a great corporate blog [...]

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