LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Changes and Challenges in Mexican Media

Media landscape in Mexico

The media landscape in Mexico has evolved rapidly over the past 20 years. From the exponential rise of 24-hour cable-news channels, to the influx of newcomers to the magazine market, the rapid shifts across the board mean new challenges – and new opportunities. Verónica Cruz de la Garza, Brand Consultant at Marketing Q – a […]

Read More

This Week in Social – Tweets to get Bigger

This week in social media

Much like your twitter feed, the social media never stands still. Keep up with this week’s essential social media briefing. From Tweets getting bigger, to brands teasing Facebook and engaging with Periscope, we’ve got everything you need to know about the world of social media this week. Twitter  140-Character Expansion A new report suggests that Twitter is […]

Read More

Reaching Your Full Potential on Twitter


As public relations professionals, we are always searching for new ways to improve our understanding of client industries, develop more meaningful relationships with media and round out our expertise. One way to improve in these areas is by ensuring you are reaching your full potential on Twitter. While I was once a passive Twitter user […]

Read More

7 Ways to Analyze Data and Evolve Campaigns – Webinar Recap

Measurement Webinar Banners

Today, we are bombarded with data points from social media, website analytics, marketing automation services and more. We’re constantly counting impressions, tracking clicks, monitoring social shares and collecting download rates to scrutinize over. Often times, we gather these results to share in an end-of-month report and never take a second glance, but properly analyzing data […]

Read More

The Online War for Video Users: Google vs Facebook


I’m not sure when it exactly started but the autoplay feature in Facebook’s newsfeed was definitely a huge turning point. As you might have noticed in the last few months, video users are central in an ongoing war between the Internet giants: Facebook and Google. One of the latest developments – the rumour that Google brings video […]

Read More

Can Influencer Relationships Prevent Content Shock?

2,460,000 pieces of content are shared on Facebook every minute

Every minute 2,460,000 pieces of content are shared on Facebook. If this isn’t content shock, it’s something close to it. Fresh and engaging content won’t necessarily rise to the top – and paying to boost your ads runs the risk of making consumers turn off. At Traackr’s Beyond the Buzzword: Influencer Marketing in Action event, a panel […]

Read More

Why It’s Time to Embrace Memes and GIFs

social media-meme-success kid

WARNING – this post is link heavy. But in a good way, seriously, I promise. Media is quickly becoming less about words and more about visuals. Just look at Twitter’s ongoing testing of photo editing tools, a move designed to help the social network challenge the growing popularity of Instagram. And then there’s Buzzfeed, a […]

Read More

The One Thing That Still Might Save Volkswagen’s Reputation

Jahrespressekonferenz 2015

The Volkswagen brand is a truly iconic one, the epitome of German efficiency, quality and reliability. A brand carefully built up over decades of producing reliable and great quality cars. That brand equity has literally gone up in smoke (or exhaust fumes) in the past few days. Last Friday the US Environmental Protection Agency (EPA) has […]

Read More
Page 1 of 17812345...102030...Last »