LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

LEWIS PR Acquires Piston

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I’m excited to tell you that LEWIS PR has acquired Piston, a 50-person digital agency based in San Diego, California. Piston specializes in SEO, SEM and display advertising, media planning and buying, analytics and creative design services. Piston will operate under LEWIS Pulse, our digital marketing arm. This deal strengthens our digital capabilities, including paid […]

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This Week in Social: Barclays Launches Twitter Payments

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook More gender identity options Facebook is now giving users unlimited options when selecting their gender identity, by adding […]

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The Most Meta Influencer Marketing List Ever

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Lee Odden, content marketer extraordinaire and big time influencer, recently talked to Traackr about his ultimate marketing influencers. So, here it is – a list of marketing influencers from an influencer in influencer marketing: Influencer marketing influencers: Pierre-Loïc Assayag Sam Fiorella Mark Schaefer Content marketing influencers: Joe Pulizzi Ann Handley Brian Clark Michael Brenner Rebecca Lieb Ardath Albee […]

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How to Put Your Best PR Face Forward

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As young PR pros, social media is a tool we use every day. We revamp our clients’ plans, update them on best practices and research the new tactics. But, how often do we invest time in maintaining and regularly updating our own personal profiles? When you consider all of the tweaking, posting, researching and revamping […]

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This Week in Social: Facebook Set to Launch Virtual Reality Apps

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook A virtual social experience The platform is working on virtual reality apps to enhance sharing, to enable users and […]

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Five steps to success in China’s complex PR environment

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China, the second largest economy in the world, has been undergoing significant changes in recent years, with a particular focus on local innovation and sustainable development. 2015 is the final year of the country’s 12th five-year plan and a critical year in terms of China’s economic evolution. Building on my colleague Summer’s prior blog post on […]

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How To…Become a PowerPoint Design Master

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My colleague Daniel Blank recently gave some very useful tips on creating engaging PowerPoint presentations. As he rightfully pointed out, the visual element of a presentation is key to capture and keep your audience’s attention. These four easy – but vital – steps will take your presentations to the next visual level. Step 1: be […]

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Creating Research Surveys That Generate Media Coverage

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Surveys can be a great way to secure media coverage for your brand or client. Strong original research can help strengthen a brand’s message and proposition and position the brand as a credible authority within a particular industry. However, constructing engaging surveys that deliver media worthy results requires a solid strategy and planning. So, here […]

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This Week in Social: Twitter Acquires ‘Niche’

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This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too. So, what’s been happening in the world of social this week? Here’s the lowdown: Facebook Facebook to tell brands how relevant their ads are A relevancy score has been introduced by the platform […]

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Showing the Love for PR

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For those of us living in the Northeast, the month of February has gotten off to a rough start. Between Juno and Linus, most of us are left feeling more than a little chilled and bitter. Well, here’s something that may or may not help your mood: Valentine’s Day is coming! Yes, that “holiday” of […]

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