LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

The Road to Demand Gen Success: Remember Your Destination

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Last week, I was having lunch with a sales executive from a leading network security company. The discussion turned to different marketing programs and their effect on his business – from events, to email campaigns, to social media, and so on. Midway through the conversation, he stopped short and declared, “You know, the only thing […]

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What Music Fits With Your Brand? Six Basic Principles

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Ten out of the twenty most popular Facebook pages in the world are owned by music artists. On Twitter it’s eight out of ten. Besides having millions of fans, bands and singers have a very strong emotional appeal and the power to build their own movement. No wonder brands are eager to partner with them. This has been true for […]

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Campaign Optimization: How to Analyze Data to Drive Action

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You developed your measurement strategy, chose your measurement tools and avoided measurement malpractices. Now is the fun part – tracking your campaign so you can optimize results. Use your metrics report as your roadmap How will you or your team present the measurement findings? Use a visual reporting document that highlights key metrics that link […]

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Content Marketing: Wrap your business in a story

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Recently we held a LEWIS marketing event in Bangalore, which focused on the relevance and importance of content marketing. Key members of the corporate communications community attended this round table event to discuss effective methods of content marketing. Content marketing is a marketing technique that involves creating and distributing effective, valuable and relevant content to […]

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How PR Industry Leaders Attract And Retain Talent

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It may be one of the biggest challenges for any leader in the PR industry: the fight for the best talent. In fact, it’s the hot topic every year at the Holmes Report’s Global PR Summit said founder Paul Holmes, as he opened the Independent PR Firms Forum today in Miami. It’s is why he invited four leaders from independent PR […]

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Being Part of the Real-Time Communications Revolution

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‘One thousand years from now, the only two things that will be remembered in the history of the time period we are living right now will be the first lunar landing of Apollo 11 on July 20, 1969 and the development of real-time communications instantly connecting every human on earth with every other human on earth.’ Wow. […]

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