Gone are the days where trade shows and industry news is summarised in monthly mags, printed three weeks after the show in question.
Blogging about an event in real-time is not only informative to the industry at large, but is also a way to position your company as leading the debate in relevant industry hot topics.
Outsourcing specialist Xansa led by example at this year’s Nasscom 2006, http://xansanasscom.typepad.com/
Its real-time analysis of the event led to a total of 2,286 visits to its blog with 509 of those being made on the first day of the show. In addition, there were links from the blog to the Xansa website and Xansa’s Nasscom promotion.