Conferences are a great opportunity for brands to showcase their offerings to current and prospective customers. When executed properly, it can be an immersive experience and a physical place where long-term customer relationships are formed. Many of our B2B tech clients hold large annual conferences and use our team to promote and market their events using social media. It’s an effective way to give your brand a human voice and to produce original content that can used as future marketing collateral which will last beyond the final day of your conference.
Here’s some key channels and how you can utilize them:
It’s so obvious to many, but use your existing corporate account to tweet about the event and ensure you follow influencers, partners and attendees to really boost interaction. And don’t forget to create a conference hashtag and tag every associated tweet with it.
Build a base for the community
You can do so many things with Facebook. Think about taking over an existing corporate page for a limited time around the event, create an event invite so attendees can RSVP and post polls to get fan feedback.
Create buzz on your blog
Use your company’s blogging platform to produce new, original content to be promoted on all your other social channels.
Make it visual
Record and upload any marketing videos to create buzz about the event to your existing corporate channel on a site like YouTube.
Rack up results
Make sure you track the number of followers, views, interactions, views, mentions, and potential online reach
There are many additional activities you can work into your social media event plan, like an on-site roving reporter during the show and fun contests for the delegates, but this is a good start! Do you have any tried and trusted social techniques? We’d love to hear.
And for more great tips, feel free to contact us for a copy of the LEWIS Pulse Social Media for Events Playbook.