What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite new stories.
Add a little flavor to your brand with Pinterest
Chobani yogurt has figured out how to integrate Pinterest with its social media strategy, and Emily Schildt, Chobani’s digital communications manager, shares her insights on how your brand can too.
A key feature of Pinterest is its ability to showcase multiple facets of a brand’s personality. Taking advantage of Pinterest’s boards, you can give users a visual on what your brand is all about, rather than just describing it. After all, a picture is worth a thousand words.
Read more.
A recipe for search and social
Google recently rolled out what it’s calling Search Plus Your World, which optimizes your search results with content pulled from Google+. Despite lots of kickback from users, we actually love the new search.
Search Plus Your World essentially adds three new features to search: personal results, profiles in search, and people and pages.
Search Plus is an exciting advancement from Google and continues the trend of the last several years: bringing search and social together.
Read more.
Let Foursquare tell you where to have your next meal
Foursquare recently rolled out its new recommendation feature Explore, a personalized search engine for places that gives you Foursquare’s best picks for where to go—for food, shopping, entertainment, you name it.
Explore has been available on Foursquare’s mobile app since March 2011, but it is just now becoming available to users on the web.
Explore is powered by Foursquare’s always-expanding, massive check-in and tips repository. It even factors in your personal preferences and your friends’ previous activities to offer results that might be a better fit.
Read more.
Facebook mixes in 60 new apps to Timeline
Facebook will now allow developers to build a variety of apps that let users add anything they want directly to their timelines.
Newly integrated apps include favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare. App settings can be tweaked to fit users’ privacy needs—they control who sees what updates, and what activities get posted on their timelines.
Read the full list of apps here.
