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Brewing Bylines: This Week’s Most Caffeinated Social Stories

What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite new stories.

How Social Media Made Joseph Kony The Web’s Most Hated Man

Unless you spent the last week unplugged from the online world, you’re likely aware of a particular 30-minute video campaign about a fugitive rebel leader in Africa that exploded into a viral online phenomenon.

The video focuses on Lord’s Resistance Army head Joseph Kony, who is wanted by the International Criminal Court for crimes against humanity and war crimes including murder, sexual slavery and using children as combatants in Uganda for more than 20 years.

By Thursday afternoon it had generated more than 44.7 million views and over 170 related video clips from the time it was uploaded to YouTube on Monday. Twitter users mentioned Kony more than 950,000 times on Thursday.

Read more here.

Pinterest Now Generates More Referral Traffic Than Twitter

A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. The data is based on analytics from 200,000 publishers, which reach approximately 270 million unique visitors per month.

It was big news when Pinterest surpassed Google+, LinkedIn and YouTube combined in referral traffic back in February, but Twitter has made a name for itself as the de facto sharing network with URL shorteners abounding and real-time, concise flow of information.

Read more here.

Facebook Adding Interests Lists To User Profiles 

Facebook has added (or will be adding) a new feature to user profiles called Interest Lists that allows people to keep track of the topics they’re interested in.

Facebook says that over the coming weeks users will see the Add Interests icon appear on the left-hand sidebar of the Newsfeed. There will also be a Create Lists icon on the Interests page. Facebook says that the goal of Interests is to allow users to turn their Facebook pages into their own personalized newspapers packed with personalized content based on their interests.

Read more here.

Social Network Links Professionals With Free Lunch

New social network GetLunched.com is a new way to connect professionals over free lunch. The big idea? Everyone loves lunch, but free lunch is even harder to pass up. The idea behind this new social network is to help people connect with each other by introducing a lunchtime barter system to the mix.

GetLunched.com allows users to extend lunch invitations to people they’re interested in connecting with. Individuals extending the offer can propose “I’m Buying,” “You’re Buying” or “50/50.” Users can choose to integrate LinkedIn connections to the system, so rekindling old connections is as easy as making new ones.

Read more here.

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  • Viking

    Cool article.

    -Wood 08, represent.

  • http://www.allpointspr.com/ All Points Public Relations

    Love the Pinterest comment – it’s refreshing to have another media outlet in town!