What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite stories.
The first ‘Socialympics’ top 150 million tweets
London 2012 would be the very first ‘Socialympics’, referring to the big impact of social media on these Olympics. During the Olympics we have all noticed the amount and velocity of Facebook posts and Tweets. A day after the impressive closing ceremony, Twitter shared the results of 16 days of socialympics. As in the Olympic Stadium, Usain Bolt was the main subject of conversation on Twitter. Over 150 million Tweets have been sent about London 2012, but Usain’s results are stunning. During his gold medal-winning 200m sprint he gathered 80,000 tweets per minute (TPM)and 74,000 TPM during his 100m run.
More info here.
App lets you broadcast directly to the worlds biggest network, Facebook
We mentioned Tom Foremski, a former Financial Times journalist now reporting on Silicon Valley, before when talking about Brand Journalism. Every Company is a Media Company and all brands should try to publish across as many different channels as possible in order to be visible. Live reporting from events is a possibility to achieve this. That is doesn’t need to be expensive or really difficult proves Ustream with its new app. The new app ets you broadcast live video directly from your iPhone to your Facebook feed. Called Broadcast for Friends — or BFF — the app can be used to share a live video to just your group of friends or publicly.
More info here.
Pinterest’s future is in tablets
One of the hottest tech companies of last year must be Pinterest. Especially after being named as fastest-growing web site ever (according to Comscore) and a good $100 million in venture capital from Rakuten. But Pinterest was also talked about much in regards to a big shortcoming, the lack of apps for Android platforms or the iPad.
No wonder that the launch of their Android and iPad apps was big news to the world. In an interview Pinterest owner Ben Silbermann recently reveiled that they truly believe that the future of Pinterest is in tablets. That’s probably the reason why the new iPad app has some great features. The iPad app has the same look and feel of the website. Users can share or pin images and can explore the pin boards of users they follow. But in addition, the app has a feature called “sheets”. This seems to be designed to make it easier to skip between pin boards. Another great feature of the app is a button that allows users to see all the pins from a given web site.
More info here
Twitter and developers, a problematic relationship
The relationship between Twitter and developers who build Twitter related apps has been troublesome for a while. A year ago, Twitter announced that stricter rules and regulations were coming. This Thursday, Twitter finally disclosed how these stricter guidelines for its API will look like. Twitter’s decision to limit the use of the API is an attempt to rationalize and control its business, but developers aren’t happy with these new rules of engagement. Aaron Levie, the chief executive of Box, tweeted a reaction on Twitter’s announcement: “Twitter’s API has more rules than North Korea.”
More info here.