LEWIS 360° – The blog of global communications agency, LEWIS PR

In a film of your life, who would play you? If you haven’t thought about it, you’d better start thinking. PR might be the Mad Men of the 21st century and we have social media to thank for it. At least that is the conclusion of Gregory Galant’s analysis on Fortune. And frankly, his arguments [...]

Great stories. All PR professionals are looking for them, but they can be hard to find. At the same time, they are a key success factor to brand journalism; compelling stories are the core of any digital strategy. Actually there is a lot we can learn from Little Red Riding Hood, according to storytelling expert [...]

It’s great that there is still a big buzz around corporate blogging. A blog can work so well when done right. However, the increasing pressure to start blogging can easily affect the confidence to actually go out and do it. Many questions start to emerge: have we got the resources, how much internal support is [...]

The single biggest revolution in marketing in 2012 is the transition from one-way communication to online dialogue according to 700 marketers in the Netherlands, who participated in a survey by Berenschot. Marketing professionals were asked to name the most important trends in 2012. It is hardly surprising that, in line with similar international research, ‘social [...]

The concept seems so brilliantly simple that it just has to work: newsjacking. The word obviously refers to hijacking news. Or, as PR expert David Meerman Scott defined it in his bestseller Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. It’s about making the second paragraph [...]

There is hardly any doubt that data journalism (also referred to as data-driven or database journalism) is one of the most interesting recent developments in journalism. And it might just be one of the next big things in PR, too. Data journalism uses the abundance of existing data, analyses them and presents the results in [...]

As many people around me start the New Year with good intentions of breaking bad habits and joining a gym, drinking less or giving up smoking, it made me think about the professional ‘habits’ that we have in PR. It might be that you already have lots of good ones…excellent writing skills, being a team [...]

Social sharing is to bloggers what newspapers are to journalists. Without it, a lot fewer people would be reading your articles. There are many ways to optimize your blog to boost social sharing statistics. The obvious one is to limit your title to 100 characters, so people can share it on Twitter and include a [...]

Yes, social media is transforming the world into a global village. It has never been easier to stay in touch with your friends on the other side of the world. However, our recent white paper suggests that our cultural differences are still alive and kicking – and they have a profound impact on the way we [...]