LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Links Of The Week: The Twitter Edition

If you’re on Twitter, you have definitely seen it – Twitter turns seven today. That’s why we bring you this week’s hottest links about Twitter. Our way to say, congratulations Twitter! Twitter Facts Did you know that the first Tweet talked about ‘Twttr’? That a Twitter user called Chris Messina came up with the idea of using hashtags saying: [...]

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Black Friday’s Links of the Week: Online Consumer Insights

Thanksgiving, that means Black Friday and a lot of news about shopping. We found the most interesting links of this week to provide you with some great insights for the weekend. eCommerce and mCommerce jumps this holiday season Both ComScore as IBM showed us some great statistics for this holiday season. ComScore revealed e-commerce numbers for [...]

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Links of the Week: Bring it to the table(t)

Apple_vs_Windows

We can all say that tablets were hot this week! New hardware with the iPad Mini and Microsoft Surface, but off-course also the long awaited release of Windows 8. We have collected our favourite stories of the week. The introduction of the iPad Mini: Apple’s positioning challenge in the 7-inch tablet market Apple introduced its [...]

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Digital’s Holy Grail: Data

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“We only get a small piece of the pie”, a much heard remark amongst agencies. Especially since a wide range of specialized agencies can contribute to your campaign – SEO specialists, PR, advertising or web design. Agencies tend to complain about the amount of budget assigned to their part of the campaign. But how do [...]

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Links Of The Week: The London 2012 Aftermath

socialympics

What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite stories. The first ‘Socialympics’ top 150 million tweets London 2012 would be the very first ‘Socialympics’, referring to the big impact of social media on these Olympics. During the Olympics we [...]

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How The Semantic Web Is Changing PR

Semantic web and PR

As a communications professional, you have probably heard about the semantic web or Web 3.0.  But have you ever wondered how it already affects the work of a PR agency? What is Web 3.0? Semantic technologies are changing the way the Internet operates and how relationships between data are built. Here’s how Tim Berners-Lee originally [...]

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