LEWIS 360° – The blog of global communications agency, LEWIS PR

“People will forget what you said, people will forget what you did, but people will not forget how you made them feel.” -Maya Angelou  Take a moment to think about the businesses you feel the strongest affinity toward, the ones that you would recommend eagerly to friends and follow on Facebook (even if you generally hate [...]

Unruly, a UK-based firm specializing in social video campaigns, has been making recent headlines for its algorithm that can help brands predict the word-of-mouth potential of a video before investing heavily in its promotion. With customers such as Sony, Vodafone and TomTom,  it’s a company that’s hard to ignore. In a nutshell, Unruly claims to fill one [...]

Today, while listening to my favorite 90’s one-hit wonders (don’t try to deny that you occasionally indulge in Pandora’s 90’s Pop Station), I thought about the tricky business of sustained success. Whether it be in music or business, what is the secret to embodying Madonna rather than Eagle-Eye Cherry? Proctor & Gamble is a prime [...]

Pinterest loves its community, and the community has repetitively replied that the feeling is mutual (myself included!). Yet in this happy relationship, there is an obvious third wheel – brands. Pinterest’s most recent announcements are a reminder of this tumultuous love affair, but also hint at a resolution on the horizon. Yesterday, Pinterest launched official [...]

Looks don’t matter, right? Maybe not – or at least not when it comes to executing public relations and marketing programs. According to recent reports, Pinterest refers more traffic than Twitter, StumbleUpon, LinkedIn and Google+, while YouTube engages with an impressive 100 million users per week! Additionally, new data shows that 40% of individuals respond [...]

There’s no denying that the world moves a little slower during the summer months. As the weather gets warmer, there’s a sudden uptick in out-of-offices from colleagues, clients and media contacts alike. It’s easy (and common) to unintentionally let productivity slide into a complacent state. Surprisingly, a few lessons to avoid summer complacency can be [...]

In today’s era of constant communication and digital access, events are no longer just for those who are able to attend. There’s an unlimited audience reachable through social networks, and content stays live after an event has come to a close. Strategic social media and community management at events allow companies to better communicate with, [...]

In its 2011 Student Survey, the National Association of Colleges and Employers uncovered a very revealing statistic: 61% of 2011 graduates who held paid internships received official offers of employment prior to graduation. There is endless coverage in the media of the recession, unemployment and student debt are driving college students to jump-start their careers [...]

As someone who fits into the category, I often wonder how accurate the label “digital natives” truly is. Market researchers appear to group all Millennials into this category and employers assume any new hire in their twenties is innately qualified to head social media initiatives. The accepted distinguisher of who is and isn’t a digital [...]