lewis360 | Posted on: June 18, 2013 | Category: Social Media
This is a guest post by Eric Taylor. There’s something really tricky about social media tools. Although they appear very easy to use for marketing and communication pros, they actually require solid strategizing and ample targeting knowledge. So while you can undoubtedly figure out how to use them quickly, using them effectively is another story [...]
lewis360 | Posted on: May 7, 2013 | Category: Agency life, PR
The following is a post written by Morgan McLintic. To view the original post, visit www.morganmclintic.com. An Account Coordinator is the entry-level position within a PR agency. This role is for graduates new to PR. It’s where you learn the fundamentals of the profession and start to build your career. Here’s how to be a great [...]
lewis360 | Posted on: April 8, 2013 | Category: Agency life, Interview, LEWIS
The following is an interview originally published on Gorkana. Chris was speaking to Gorkana’s Celina Maguire. After 17 years of consecutive growth off the back of establishing a network of 25 offices with 350 staff around the globe, LEWIS PR founder Chris Lewis is inching closer to his vision of being able to challenge the dominance of [...]
lewis360 | Posted on: March 25, 2013 | Category: Agency life, LEWIS, Media, PR, Social Media, Travel
It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]
lewis360 | Posted on: March 4, 2013 | Category: Agency life, Agency news, LEWIS
Today we announced the global roll-out of our digital marketing brand, LEWIS Pulse. LEWIS Pulse teams now exist in six hub cities, as well as two digital production units in Eastern Europe and India. They share the same best practices and are able to support other offices in their region with a wide range of digital [...]
lewis360 | Posted on: August 14, 2012 | Category: Agency life, Asia Pacific, Events, LEWIS, Media, Technology
Ever wondered the best way to approach a particular journalist? Trying to find out when is the best time to pitch stories or catch up with them over lunch? What are their pet peeves or passions in life? We recently held an interactive session between journalists at Digital Life, in-house consultants as well as agency [...]
lewis360 | Posted on: February 9, 2012 | Category: Current Affairs, LEWIS, PR, Video
The Costa Concordia cruise ship disaster is one of the worst tragedies that the global maritime industry has witnessed in recent times. 17 people died with another 15 still missing after the ship crashed into rocks off the Tuscan coast. Analysts are predicting that the accident will have a long-term “material impact’ on revenues for the ship’s owner Carnival, [...]
lewis360 | Posted on: June 1, 2011 | Category: Agency news
Today we’re announcing the sale of our successful Travel division to a management buy-out team led by Chief Operating Officer, Paul Charles. This is part of a strategic review that will enable LEWIS to build on its award-winning Technology and Consumer Divisions. Our strategy is to pursue a global model across different industries, through both [...]
lewis360 | Posted on: November 1, 2010 | Category: Media, New Media, Social Media
Today the tablet wars begin in earnest, with the UK launch of the Samsung Galaxy Tab and the ViewSonic ViewPad 10. Tablet PCs have actually been around in various guises for years, but until recently have failed to capture the imagination of world+dog. However, the perfect storm of technology advancement, the consumerisation of IT and [...]
lewis360 | Posted on: October 5, 2010 | Category: Agency life, Media, PR, Social Media
Yesterday we looked at a couple more laws of what we’re calling LEWIS’s Seven Laws of Social Media Crisis. Now, let’s look at the final three. Law Five: Know when to engage Social Media is easy to engage with. That’s what makes it so easy to get into it. For companies dealing with crisis, there [...]