Michael Gonzalez | Posted on: February 12, 2013 | Category: Current Affairs, Events
Ask 10 people about their definition of innovation and you probably get 15 different answers. If you search Google, it will give you 374 million answers. It’s just one of those topics that gets people animated because innovation – no matter how you define it – affects most of us to some degree or other. Innovation is also one of those topics [...]
Michael Gonzalez | Posted on: January 23, 2013 | Category: Interview, LEWIS, Media
UPDATE: I’m pleased to now reveal the video in its finished glory. Please click on the screenshot below to view the 16MB video. A momentous day. Our Boss was video-interviewed by Harvard Business Review. HBR is the premier read for other bosses around the world wanting to know how to do things better or differently, [...]
Michael Gonzalez | Posted on: November 22, 2012 | Category: SEO, Web/Tech
The Internet has always been great at democratising the world. Many of us can access the same content wherever we are. Cloud computing meant that we didn’t have to set up our own services but rather plug into a general world-wide utility. Social media enables us to connect across borders and people can share and [...]
Michael Gonzalez | Posted on: September 6, 2012 | Category: Agency life
This week I got very involved in discussions around doing business in multiple countries. I was at a broadcasting studio with a client talking about the importance of automated e-commerce processes for SMBs going global. The theme then turned less hardcore, and later in the evening I found myself talking to some colleagues about the [...]
Michael Gonzalez | Posted on: August 15, 2012 | Category: Agency life, LEWIS, Media, Training
I’ve had the opportunity to work closely with the media over the past decade, and to say things have changed dramatically through the years would be an understatement. An economic crisis, an increasingly globalised society and a radical proliferation of media channels – particularly social and satellite TV – has created a paradigm shift in [...]
Michael Gonzalez | Posted on: November 1, 2011 | Category: Agency life, Media, Social Media, Technology
Although this may come as a surprise to many, practicing media relations today is in many ways no different to when I started my career back in the early Nineties. Ok, maybe some things have changed, but I remain adamant that the basics remain the same. What has changed has been due to two significant [...]
Michael Gonzalez | Posted on: July 15, 2009 | Category: Uncategorized
I recently was at the receiving end of some very poor marketing but it does provide a great case study in how not to do it. Sequence of events: 1. I booked a room at a hotel in Paris for one night 2. I then cancel the booking two weeks before – on the cancellation [...]