LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Bringing Our ‘A’ Game To Social Media At The Game Monetization Europe Conference

VGI

The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]

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Links Of The Week: Science it up

Science is everywhere we go. It’s part of everything we do. Some people find hard to imagine that science and creativity complement each other. But they do. And by looking more into new scientific and technology discoveries, the digital communications industry can explore and actually push the boundaries of creativity. IMB makes atoms dance IBM has [...]

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Links Of The Week: All the Good Links

FB Fatigue

It’s not only Friday, it’s the Good Friday. For some it’s a day of commemoration, for other it’s just a day off.  For us it’s time to look at the Good Links of The Week. Ever-changing Facebook Once again, Facebook announced a couple of changes ranging from cover photo policy to threaded replies. All of [...]

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Kupambana, The Launch

Kupambana

Jack London once said, “You can’t wait for inspiration, you have to go after it with a club”. This is not a promotion of violence. This is a call to action.  Kupambana, which means ‘to fight what you believe in Swahili’, is a foundation that does exactly that. It takes action to link creative arts [...]

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Gamification As the Holy Grail of Engagement?

shutterstock_96459782

Before I start my enthusiastic ramble about gamification, let’s make this reading experience a little more fun. As you will be going through this article, you will come across several spelling errors. Don’t panic, these were made on purpose. When you think you have them all, post your wild guess in the comments. We will [...]

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