The New Corporate Communication Generation
Rafael Rahn | Posted on: May 31, 2012 | Category: Agency life, LEWIS, Media, New Media, PR, Social Media
I had the pleasure of giving a four-day seminar to MBA students, at the Berlin-based Steinbeis University. I focused on three major trends that have a vital impact on today’s Corporate Communications: Communication controlling Risk management Storytelling Back when I started my career in PR, the earth was flat and PRs focused mainly on handling [...]