Rich Young | Posted on: 01.07.2011 | Category: Media, PR, Technology, Web Analytics
Over the course of the past few weeks we’ve talked about the need for communications professionals to embrace analytics, how to get started with analytics, and even shared a few specific metrics that matter for PR and social media pros. Continuing with our analytics theme and its impact on our day-to-day jobs, I wanted to [...]
Rich Young | Posted on: 11.24.2010 | Category: Client stuff
In just over 24 hours, the average US citizen will consume nearly 5,000 calories in a single day. We’re talking, of course, of the Thanksgiving holiday on November 25. Though we use the holiday to mask the tradition of overeating and ‘overdrinking,’ we still like to use the day to reflect and to think about [...]
Rich Young | Posted on: 06.17.2010 | Category: Media, New Media, Web/Tech
Year four of the Knight News Challenge is in the books following the selection of twelve projects. For those of you who may not know, the Knight Foundation plans to invest at least $25 million over five years in the search for bold community news and social media experiments. A few themes resonated across the [...]
Rich Young | Posted on: 03.08.2010 | Category: Media, PR
The folks from ITDatabase recently issued a concise report on the state of enterprise IT business media coverage. It’s yet another reminder to those of us in the trenches who represent B2B technology clients just how difficult it can be to crack the titles featured in the report. What I found odd, however, was the [...]
Rich Young | Posted on: 02.12.2010 | Category: Media, New Media, Social Media
If the following is an example of the future of journalism – bring it on. You see, the Washington Nationals former beat reporter for the Washington Times, Mark Zuckerman, was let go at the end of 2009. In fact, about two dozen of his other colleagues from the sports department were laid off as well. [...]
Rich Young | Posted on: 01.29.2010 | Category: Uncategorized
Only about nine days until the Super Bowl extravaganza in Miami. But, honestly, who cares about the football game on the field. It's all about the advertising game happening in between plays and TV timeouts. Oh, and what recession? Brands continue to shell out megabucks for 30 second spots. This year's figure is pegged at [...]
Rich Young | Posted on: 01.09.2010 | Category: Uncategorized
Since the hiring of CEO Tim Armstrong last April, much has been written about AOL's business strategy, particularly with respect to its media and content delivery efforts. TechCrunch wrote in July 2009 that AOL had 500 full time writers and editors in the newsroom, plus another 1,500 freelancers, for a total of 2,000 full and [...]
Rich Young | Posted on: 11.19.2009 | Category: PR, Technology
On Nov. 17 the FBI issued its latest e-scam and warning alert titled “SPEAR PHISHING E-MAILS TARGET U.S. LAW FIRMS AND PUBLIC RELATIONS FIRMS.” From the dire warning: The FBI assesses with high confidence that hackers are using spear phishing e-mails with malicious payloads to exploit U.S. law firms and public relations firms. During the [...]
Rich Young | Posted on: 10.15.2009 | Category: Media, Television
In an effort to cut costs, The Washington Post is reporting (password may be required) that local DC TV news station, WTTG, will have anchors operate the teleprompter with their feet! I’m not making this up. From the article: In a bid to save money, the station is planning to reassign the technicians who operate [...]
Rich Young | Posted on: 07.22.2009 | Category: PR
If you represent clients in the enterprise software, outsourcing, cloud computing, and sustainability spaces (and just about everything else in between), chances are you've read and even pitched Vinnie Mirchandani. Vinnie is the founder of Deal Architect and writer of the also named blog as well as a blog on innovation – New Florence. New [...]