LEWIS 360° – The blog of global communications agency, LEWIS PR

It should not be news to you. The trend to ‘do more with less’ reached the media industry a long time ago. Journalists have less time to research stories. They face more pressure to create good quality content to hit their deadlines. This is true from Sydney to Stockholm to San Francisco and we’ve written [...]

2012 has been a year of news – from the most contested elections in U.S history, the spectacle of the Olympic Games in London, high profile IPOs, to Hurricane Sandy and dancing Gangnam style. But between the stories that made headlines for their newsworthiness, there were just as many that surfaced about failures in the [...]

One thing that I’ve learnt over the years is the importance of relationships. I’m not talking just about the relationships between the PR team and journalists, bloggers, influencers on one side and the main client contact on the other side. I’m talking about the relationships with the wider team at the client’s company. It’s important [...]

International companies that want to do PR in China and Hong Kong often overlook the fact that these two markets are very different from each other. Not just historically, in size, population and economically, but also how the media operates. Let’s start with the obvious difference: the language. While mainland Chinese people speak Mandarin and [...]

It is a cliché, but also true that the communications environment varies widely across the various countries in Asia-Pacific. Australia is as different from India as Japan is from China. Many of the countries that make up the Asia-Pacific region have only seen PR campaigns for the last ten or twenty years – not like [...]

Have you ever organised a global press event? If not, don’t worry, there are a few tips that can make your life easier – and for those that are already experienced with running an international event, here is a quick reminder: 1/ Agree the best dates for the event – check for competitors’ events, be [...]

Organising a global press event can be very challenging – but if you ask yourself these key questions, it should all become a little easier: 1/ What is the focus of the event? What news will be announced, will it be relevant to the region and local market? Ensure that the angle is wide enough [...]

Create a timeline and make sure you, the spokespeople and local marketing/management teams have a clear view on when each activity needs to be completed by. For an international press tour at least three weeks’ notice is required Prepare an itinerary with addresses for each appointment and the overall schedule of the meetings. You can [...]

There are many examples of companies copying each other’s ideas – the Samsung and Apple battle being just one of many. While there are intellectual property, patent, trademark and copyright rules that need to be protected, I believe that copying ideas and improving them can benefit the marketplace – if the original source is credited. [...]

The LEWIS International team is delighted to present part two of an ongoing series of useful guides on coordinating international press tours and events. If you missed the first one, please click here. And, here goes with are our next five tips: 1. Agree the press/analyst targets in advance. Make sure the messages are tailored [...]