Sanjana Chappalli | Posted on: July 23, 2012 | Category: Apps, Asia Pacific, Mobile, SEO
The numbers are on the table. Three billion mobile connections in Asia Pacific at the end of Q1 in 2012, says the GSM Association. Google’s Our Mobile Planet research concurs: smartphone penetration in Asia Pacific beats growth rates in every other region by a mile. We have tracked this trend too in an earlier blog [...]
Sanjana Chappalli | Posted on: June 19, 2012 | Category: Asia Pacific, Events, LEWIS, Mobile, PR
At the recent round table hosted by LEWIS PR Hong Kong, conversation didn’t pause for a single minute as analysts, corporate communication and marketing directors and journalists discussed digital marketing engagement challenges and strategies in Asia Pacific. The event featured Andrew Stockwell (Vice President, Asia Pacific at Forrester Research), Mark Lepine (Regional Director at Forrester), [...]
Sanjana Chappalli | Posted on: May 29, 2012 | Category: Asia Pacific, Mobile, Social Media
In the years that I have spent with clients, planning and executing digital marketing strategies, I have always found the mention of marketing strategies for mobile platforms being made largely as an afterthought. An industry colleague had an interesting story to recount recently about his conversations with young Indonesian students about their use of smartphones. [...]