LEWIS 360° – The blog of global communications agency, LEWIS PR

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

It is no secret that during budget-planning season, marketing teams are often faced with the challenge of how to achieve more with less. In these time of austerity there is an increased scrutiny of marketing budgets. So it is no surprise that every dollar, pound or euro allocated toward marketing efforts needs to be attributed [...]

We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the  social media activity around the event became even more crucial. Thanks to [...]

At least this is the one thing today’s panel at the Global PR Summit in Miami agreed on. Morgan McLintic, EVP at LEWIS PR, was joined onstage by a mix of practicing brand journalists and communicators. With viewpoints from Nissan, Eloqua, Cisco and Silicon Valley Watcher, it made for lively viewing. Morgan set the scene [...]

Last night saw the great and the good of the UK marketing scene gather for the  Marketing Week Engage Awards. We were there as sponsors and as finalists so it was an extra special night for us. Despite working in marketing for the last 10 years or so, I hate to admit it was my [...]

Most corporate blogs fail to get off the ground. They only ever reach a paltry number of visitors per month and never achieve a consistent, sustainable amount of comments, subscribers, organic media attention, leads generated, talent attracted or other outcomes typical of a successful blog. There are many tips for creating a great corporate blog [...]

Gone are the days when content was created by the few for the many, watched over by the gatekeepers. Social networks and platforms have made adept publishers of us all. IDC predicts that 1.8 zettabytes of information will be created on the Internet in 2011. You’d need 56.25 billion 32GB iPads to house this much data, which if stacked one [...]

One of mankind’s most alluring questions has always been ‘how far have we come?’ The tool for calculating distance – the odometer – is particularly interesting, as it has always been an instrument that accompanies success. In fact, Alexander the Great was among the first to use an odometer. He insisted that his mathematicians figure [...]

Organic search is a vital channel for communications pros to leverage for reaching journalists / influencers, building inbound traffic, and getting found by current and new prospective customers. But without integrating optimisation as a layer within your PR and social media efforts, they’re falling far short of their potential. While savvy online marketers have made [...]

Ask someone to get ready to measure something, and the first thing they’ll likely do is look for a ruler, or a tape measure, or maybe a scale. Perhaps it’s due to human nature, but all of us have a bit of a measurement bias. We spend way too much time quantifying things only in [...]