LEWIS 360° – The blog of global communications agency, LEWIS PR

Think you can’t learn anything from a zombie apocalypse? Think again. AMC’s top rated show, The Walking Dead, can teach PR pros a thing or two about preparation, taking risks and unexpected twists (not to mention, how to kill a zombie, or ‘walker’ as they’re referred to on the show). Here are a few top [...]

Internships are the building blocks to a fulfilling career in public relations. In order to have a successful internship that leads to full-time employment, aspiring PR pros should take ownership of their development from the very first interview. As the internship program coordinator in San Diego, below are my unconventional tips to help interns get [...]

Every year, tech gurus, inventors and geeks come together for one of the biggest shows of the year – International CES – to get the scoop on the hottest trends, surprises and #epicfails of the coming year. Whether or not your client has a new gizmo debuting at the event, as technology PR pros we [...]

Building a client’s brand on Facebook and Twitter is a marathon, not a sprint. It requires careful planning, thoughtful selection, and patience. Whether your client wishes to increase their number of followers, improve their pubic image, increase sales or build influence, every social media campaign begins with these three basics. 1.  Building a Base In [...]

Public relations professionals are constantly evolving, learning and observing right along with the peaks and valleys of the media and changes in technology. While many of us have learned to never neglect the spell-check feature in our email, we are still vulnerable to these common mistakes when pitching media. In the spirit of Halloween, avoid [...]

With the presidential race in full swing, we’ve seen Twitter turn into a digital debate room where politicians, pundits and citizens can each have a say. Since the last presidential election, Twitter has morphed into an integral part of political campaigns. Our candidates have recognized that social media is the new face of grassroots campaigning [...]

The lure of social media is strong – Americans following brands on social networks jumped from 16% to 33% between 2010 and 2012 according to a study from Edison Research. As savvy publicists, we are responsible for navigating our clients through the social media landscape, pointing them to channels that are most relevant to their [...]