LEWIS 360° – The blog of global communications agency, LEWIS PR

We’ve all seen some excellent (and not so excellent) examples of infographics. From issue raising to just very cool. However, with so many out there, it’s becoming more and more important to push the boundaries of what is possible. Enter the interactive infographic. With this potential new trend we wanted to see if this could be used to [...]

The following is a post written by Morgan McLintic. To view the original post, visit www.morganmclintic.com. An Account Coordinator is the entry-level position within a PR agency. This role is for graduates new to PR. It’s where you learn the fundamentals of the profession and start to build your career. Here’s how to be a great [...]

The U.S. economy will officially become 3 percent bigger starting in July according to a recent article published in the Financial Times/CNBC. The reason for such an increase is that for the first time in history, the U.S. government will now count research, development and creative assets (including intangible assets and intellectual property) as an [...]

The following is an interview originally published on Gorkana. Chris was speaking to Gorkana’s Celina Maguire. After 17 years of consecutive growth off the back of establishing a network of 25 offices with 350 staff around the globe, LEWIS PR founder Chris Lewis is inching closer to his vision of being able to challenge the dominance of [...]

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

If you’re anything like me, the next few weeks are filled with excitement, confidence, doubt and agony – all in that order. March Madness brings the thrill of confidence that your team will make it all the way. But as most of you know, that excitement inevitably turns to doubt and agony as your favorite [...]

Today we announced the global roll-out of our digital marketing brand, LEWIS Pulse. LEWIS Pulse teams now exist in six hub cities, as well as two digital production units in Eastern Europe and India. They share the same best practices and are able to support other offices in their region with a wide range of digital [...]

The Social Media Club of San Francisco partnered with LEWIS PR to kick off its first event of the year on Social Media Measurement Trends. As older social platforms begin to evolve and newer ones continue to emerge, we wanted to learn about the newest and most effective monitoring techniques and tools currently available. To [...]

Internships are the building blocks to a fulfilling career in public relations. In order to have a successful internship that leads to full-time employment, aspiring PR pros should take ownership of their development from the very first interview. As the internship program coordinator in San Diego, below are my unconventional tips to help interns get [...]

February 14 — It’s a day of red roses, chocolates and greeting cards. A day for expressing affection and appreciating personal relationships. In the spirit of Saint Valentine’s Day, I thought it appropriate to discuss one of the most significant relationships in PR—the agency-client relationship. According to Atlanta-based search consultancy The Bedford Group, in 1984, [...]