LEWIS 360° – The blog of global communications agency, LEWIS PR

It should not be news to you. The trend to ‘do more with less’ reached the media industry a long time ago. Journalists have less time to research stories. They face more pressure to create good quality content to hit their deadlines. This is true from Sydney to Stockholm to San Francisco and we’ve written [...]

Recently, LEWIS PR and the Foreign Correspondents Association of Singapore brought together a panel of communication and marketing professionals from different industries to discuss the evolving field of communications. The context was the increasing need for integrated communications and the challenges that arise with it. Providing their perspectives on the topic was a diverse group [...]

What’s new on the web this week? We turn the spotlight on to tropical paradise and up-and-coming global economic player Southeast Asia as the region welcomes three new services. Uber zooms into Singapore Despite Singapore’s small size, getting a cab here during peak hours or when it’s raining can sometimes seem more difficult than climbing [...]

The video games industry has always been a treasure trove of new and innovative communications ideas that game developers and publishers come up with to engage with their target audience. Strap in – here are three ideas that may just inspire your next campaign – even if you are not from the gaming industry. Interactivity [...]

Last week, LEWIS walked into Bangalore, its newest office in Asia Pacific. As part of our commitment to this region, we had announced a US$5 million investment program. Our Bangalore office footprint lives out the promise we made in 2012. Bangalore, or Bengaluru as it is known officially, is the IT hub of India. Technology [...]

                    What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favourite new stories.   Two-thirds of Asia-Pacific consumers look for brands on social media: Nielsen               [...]

Social media has rapidly emerged as a key marketing channel that many companies are now taking advantage of due to the ability to engage directly with consumers in ways never before possible through ‘traditional’ means. But what happens when social media is used to target action against brands that may not even have a presence [...]

The numbers are no longer the story. Across different markets in Asia Pacific, the explosion of users on social media platforms – Twitter, Facebook, LinkedIn – isn’t the only testament to their popularity and influence. Increasingly, the conversation has turned to content ownership as governments and official bodies scramble to understand social media platforms, control [...]

One thing that I’ve learnt over the years is the importance of relationships. I’m not talking just about the relationships between the PR team and journalists, bloggers, influencers on one side and the main client contact on the other side. I’m talking about the relationships with the wider team at the client’s company. It’s important [...]

“Do you have a case study you can share?” A common question familiar to many of us working in the PR industry and one that we hear more so than ever before when we enter into conversations about social media. At a recent roundtable hosted by LEWIS in Hong Kong with corporate communication and marketing [...]