Peter Ross | Posted on: March 1, 2013 | Category: Agency news, Blogging, LEWIS
Dean Russell, Digital Marketing Director, EMEA at Lewis PR, shares his thoughts about the recent Burger King Twitter hack on the PRWeek blog. In Dean’s post he discusses the importance for businesses in updating their crisis plans and talks to reformed hacker Cal Leeming who highlights the security weaknesses in most company’s social media activity. Check out [...]
Morgan McLintic | Posted on: November 1, 2012 | Category: Blogging, Brand Journalism, Media, PR, Social Media, Video, Web Analytics
Over the last few days, I’ve had the chance to talk to some of the leading thinkers and practitioners in brand journalism. Emotive response to the term aside, the trend of major brands filling the gap left by the media is real and significant. It represents a huge opportunity for brands and for journalists, with [...]
Scott Pettet | Posted on: September 25, 2012 | Category: Blogging, LEWIS, Social Media
It’s true that social media gives an element of ‘power’ to the previously powerless. In the majority of cases, this power is used for good, such as furthering community or social causes, or raising awareness of important issues. There are those however, that use their new found power in a disruptive and sometimes dangerous manner. [...]
Freek Janssen | Posted on: July 10, 2012 | Category: Blogging, Brand Journalism, SEO, Social Media
It’s great that there is still a big buzz around corporate blogging. A blog can work so well when done right. However, the increasing pressure to start blogging can easily affect the confidence to actually go out and do it. Many questions start to emerge: have we got the resources, how much internal support is [...]
Ian Williams | Posted on: July 3, 2012 | Category: Blogging, LEWIS, Mobile, Technology
It’s been an interesting few weeks for computing interfaces. Microsoft unveiled Windows 8, which takes a major departure from the traditional ‘Startbar and desktop’ model, and attendees at Google I/O were given a thrilling demo of Project Glass, in which live video from the headsets of a group of skydivers was streamed to the audience [...]
Hyacinths Pennefather | Posted on: June 25, 2012 | Category: Asia Pacific, Blogging, Media, PR, Social Media
Within a PR and digital marketing environment, the importance of blogging is an established truism. Blogger engagement and relationship management regularly features on daily task lists of communication professionals. It is hardly surprising then that Singapore too has a rich blogging community – one that spans across fashion, food, satire and personal (often controversial) rants. [...]
Ian Williams | Posted on: May 18, 2012 | Category: Blogging, Current Affairs, LEWIS
This was the topic of conversation at the inaugural meeting of the LEWIS Think Tank, which brings together thought leaders from a range of sectors to share ideas around the big topics and challenges of the day. The world’s population has grown from five billion to seven billion in the space of a single generation, [...]
Sarah Wincott | Posted on: April 19, 2012 | Category: Blogging, LEWIS, Weblogs
Most corporate blogs fail to get off the ground. They only ever reach a paltry number of visitors per month and never achieve a consistent, sustainable amount of comments, subscribers, organic media attention, leads generated, talent attracted or other outcomes typical of a successful blog. There are many tips for creating a great corporate blog [...]
Dean Russell | Posted on: March 26, 2012 | Category: Blogging, New Media, SEO, Social Media
It’s a saying that I’m sure we have all heard one too many times – learn from your mistakes. While you never want to admit that you didn’t complete a project according to plan, sometimes things just don’t work out as you anticipated. And, as we begin to deploy new social media tactics, it’s inevitable that [...]
Morgan McLintic | Posted on: March 7, 2012 | Category: Blogging, LEWIS, New Media, PR, Social Media
Social media have changed the nature of the crises faced by brands. Beyond the event-based crises which we typically think of, such as a product recall, brands also face far more informational crises. These involve misinformation or negative perceptions spreading about a brand, undermining its value. Social media increase the frequency of this type of [...]