Earlier this week at the PR Summit for Start-ups, we ran a workshop about how to appoint a PR agency. I thought I’d share the deck with the LEWIS 360 community as well. It covers the triggers for starting a PR program, whether to do it in-house or with an agency, an overview of the [...]
With Social Media Day taking place tomorrow, June 30 (#smday), we thought we would speak with one of our long-standing clients about how social media has impacted the way that it does business, and the lessons that companies large and small can take away for their social best practices. Below, we interview Jeff Volpe, the President [...]
Infographics – graphical representations of data – are quickly becoming one of the most important tools in the PR toolkit. They are among the best techniques for communicating complex information quickly. They’re compelling and highly shareable. They satisfy media outlets’ demand for visual content. And they are great for attracting links. No wonder they are [...]
Ask someone to get ready to measure something, and the first thing they’ll likely do is look for a ruler, or a tape measure, or maybe a scale. Perhaps it’s due to human nature, but all of us have a bit of a measurement bias. We spend way too much time quantifying things only in [...]
It’s tempting to think there’s a killer idea out there which will change everything. Like the elusive Yeti, there’s a sense that it’s out there waiting to be discovered. Organizations often approach PR and advertising firms in search of that groundbreaking, game-changing concept which will turn their product into an overnight success.
The trouble is that’s both lazy and wrong.
After the holidays, I returned to Palo Alto to $300,000 of new social media business locked in for 2011. Big Silicon Valley companies like McAfee, Polycom, SAP, and VMware are coming to us to invest in social media to support sales lead generation, brand value, and customer engagement. All of these companies have sophisticated strategies around [...]
It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?
In just over 24 hours, the average US citizen will consume nearly 5,000 calories in a single day. We’re talking, of course, of the Thanksgiving holiday on November 25. Though we use the holiday to mask the tradition of overeating and ‘overdrinking,’ we still like to use the day to reflect and to think about [...]
If you live in London, you can’t have missed the 250 painted elephants that have appeared in the parks and streets of the capital over the past few days. The Elephant Parade London is being held to raise awareness of the plight of the endangered Asian elephant and has attracted widespread support from high-profile campaigners [...]
After several months of research and development, LEWIS PR has just launched LEWIS LIVE, a new platform for building and publishing social media news releases and entire newsrooms. News is at the heart of any PR campaign and, today, it’s vital to maximize the online visibility, impact and value of that news. Social media releases [...]