Petra Opelova | Posted on: May 16, 2013 | Category: Events, Games
The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]
Arushi Sharma | Posted on: April 25, 2013 | Category: Asia Pacific, Events, LEWIS, New Media
Recently, LEWIS PR and the Foreign Correspondents Association of Singapore brought together a panel of communication and marketing professionals from different industries to discuss the evolving field of communications. The context was the increasing need for integrated communications and the challenges that arise with it. Providing their perspectives on the topic was a diverse group [...]
Heleana Quartey | Posted on: March 15, 2013 | Category: Events, Media, Social Media, Technology
If you watched (or went to) SXSWi this year you would not have seen the unveiling of the next ‘killer app’ – which is what this annual geeky get-together is renowned for. However, there was still agenda setting news to enjoy – not least the Elon Musk keynote in which he shared his vision for [...]
Liz Hubertz | Posted on: March 14, 2013 | Category: Events, Social Media
While none of us in this industry are social media “veterans” per se, I have learned quite a bit from my past 2 years with LEWIS Pulse. In particular, onsite event coverage is one of our core digital service offerings, and it sometimes entails me running around yelling, “Intrepid reporter Liz Hubertz is on the [...]
Nancy Samahito | Posted on: February 27, 2013 | Category: Agency life, Events, LEWIS, Social Media
The Social Media Club of San Francisco partnered with LEWIS PR to kick off its first event of the year on Social Media Measurement Trends. As older social platforms begin to evolve and newer ones continue to emerge, we wanted to learn about the newest and most effective monitoring techniques and tools currently available. To [...]
Ian Williams | Posted on: February 22, 2013 | Category: Brand Journalism, Events, LEWIS, Marketing, Media
Last night LEWIS PR and the BBC College of Journalism brought together a panel of journalists to debate the relevance and evolution of brand journalism and its role in the future of news. Providing their perspectives were Keith Beech, head of content at LEWIS PR and former BBC journalist, joined by Sian Kevill, CEO of [...]
Keith Beech | Posted on: February 20, 2013 | Category: Agency news, Current Affairs, Events, LEWIS, Marketing
I’m leading a session this Thursday to discuss just that question. And could there be a more appropriate venue than BBC HQ to consider whether brand journalism should be welcomed as a new investment into the media industry or whether it should be banished to the shadows of spin? Brand journalism is not new but [...]
Michael Gonzalez | Posted on: February 12, 2013 | Category: Current Affairs, Events
Ask 10 people about their definition of innovation and you probably get 15 different answers. If you search Google, it will give you 374 million answers. It’s just one of those topics that gets people animated because innovation – no matter how you define it – affects most of us to some degree or other. Innovation is also one of those topics [...]
Nancy Samahito | Posted on: February 1, 2013 | Category: Current Affairs, Events, New Media, Social Media
Put on your favorite team jersey and bring out your “#1 Fan” foam fingers! Here is a recap of the top tech touchdowns and trend stories of the week. The 2012 Crunchies Last night, we attended The 2012 Crunchies at Davies Symphony Hall in San Francisco. Now in its sixth year, The Crunchies, a Gigaom, VentureBeat, [...]
Melanie Lombardi | Posted on: January 24, 2013 | Category: Clients, Events, PR
Most consumer brands are all too familiar with the need for product launches. Whether it be a new hardware device, accessory, app, software, or the latest update / version of one of the latter, thinking about the launch approach well in advance is critical to a successful announcement. Hot off the heels of a fantastic [...]