LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Transmedia – the future of storytelling?

transmedia

In an age where we have many channels through which we can digest entertainment it is perhaps inevitable that storytelling keeps getting more engaging. The edges between platform, media and gameplay are blurring. Fiction and reality are combining to form a new hybrid. A form of storytelling that impacts directly on your life. Actors of [...]

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Can Creative Works Contribute to the Bottom Line?

creative economy

The U.S. economy will officially become 3 percent bigger starting in July according to a recent article published in the Financial Times/CNBC. The reason for such an increase is that for the first time in history, the U.S. government will now count research, development and creative assets (including intangible assets and intellectual property) as an [...]

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Top PR Takeaways from AMC’s “The Walking Dead”

Think you can’t learn anything from a zombie apocalypse? Think again. AMC’s top rated show, The Walking Dead, can teach PR pros a thing or two about preparation, taking risks and unexpected twists (not to mention, how to kill a zombie, or ‘walker’ as they’re referred to on the show). Here are a few top [...]

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Does the Globalisation of PR Mean Journalists Are Becoming More Alike?

Global Media Guide

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

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UPDATED HBR 60 Minutes

hbr

UPDATE: I’m pleased to now reveal the video in its finished glory. Please click on the screenshot below to view the 16MB video. A momentous day. Our Boss was video-interviewed by Harvard Business Review. HBR is the premier read for other bosses around the world wanting to know how to do things better or differently, [...]

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