Michael Hay | Posted on: April 29, 2013 | Category: Film, Games, Media, New Media
In an age where we have many channels through which we can digest entertainment it is perhaps inevitable that storytelling keeps getting more engaging. The edges between platform, media and gameplay are blurring. Fiction and reality are combining to form a new hybrid. A form of storytelling that impacts directly on your life. Actors of [...]
Stephen Corsi | Posted on: April 24, 2013 | Category: Agency life, Current Affairs, Media
The U.S. economy will officially become 3 percent bigger starting in July according to a recent article published in the Financial Times/CNBC. The reason for such an increase is that for the first time in history, the U.S. government will now count research, development and creative assets (including intangible assets and intellectual property) as an [...]
Trish DaCosta | Posted on: April 18, 2013 | Category: Film, Media, PR
Think you can’t learn anything from a zombie apocalypse? Think again. AMC’s top rated show, The Walking Dead, can teach PR pros a thing or two about preparation, taking risks and unexpected twists (not to mention, how to kill a zombie, or ‘walker’ as they’re referred to on the show). Here are a few top [...]
lewis360 | Posted on: March 25, 2013 | Category: Agency life, LEWIS, Media, PR, Social Media, Travel
It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]
Heleana Quartey | Posted on: March 15, 2013 | Category: Events, Media, Social Media, Technology
If you watched (or went to) SXSWi this year you would not have seen the unveiling of the next ‘killer app’ – which is what this annual geeky get-together is renowned for. However, there was still agenda setting news to enjoy – not least the Elon Musk keynote in which he shared his vision for [...]
Marie-Laure Laville | Posted on: February 27, 2013 | Category: Agency news, Media, PR, Social Media
With social media just a click away, channels can encroach regularly in our lives. While some people have no issues balancing online and offline worlds, for some others it is an every day battle. Whether we like it or not, social media is shaping our lives and we have to succumb to the revolution. So, [...]
Ian Williams | Posted on: February 22, 2013 | Category: Brand Journalism, Events, LEWIS, Marketing, Media
Last night LEWIS PR and the BBC College of Journalism brought together a panel of journalists to debate the relevance and evolution of brand journalism and its role in the future of news. Providing their perspectives were Keith Beech, head of content at LEWIS PR and former BBC journalist, joined by Sian Kevill, CEO of [...]
Duncan Burford | Posted on: February 6, 2013 | Category: Agency life, Current Affairs, Media, PR, Sports
“Hi, I want to tell you about a great new product from [insert your company here] that’s going to change the way that companies operate” – walk the halls at LEWIS and you’re going to hear this phrase pitched out on a daily basis. Its massive audience and iconic status, belie the fact that the [...]
Pieter De Wit | Posted on: January 28, 2013 | Category: Media, New Media, PR, Social Media, Weblogs
Last week a Twitter-storm caught the attention of the Belgian media. A heated exchange between a singer and a fashion blogger created an on and offline witch hunt that neither was prepared for. For those of us in PR who watched it unfold, it also contained some key lessons on social media crisis. Here’s a [...]
Michael Gonzalez | Posted on: January 23, 2013 | Category: Interview, LEWIS, Media
UPDATE: I’m pleased to now reveal the video in its finished glory. Please click on the screenshot below to view the 16MB video. A momentous day. Our Boss was video-interviewed by Harvard Business Review. HBR is the premier read for other bosses around the world wanting to know how to do things better or differently, [...]