LEWIS 360° – The blog of global communications agency, LEWIS PR

The Media Trust recently asked me to executive produce their Spring conference in London. The Media Trust is the UK’s leading communications charity and plays an important role helping charities and non-profits communicate online and off. As the title #GoMobile suggests, the event focused on mobile communications. The title also doubled as a call to [...]

What’s hot on the web this week? Get up to speed on the latest tech trends and marketing news that will get your fist pumping! Coachella 2013 As the first weekend of the Coachella Valley Music and Arts Festival kicks off, music enthusiasts from all over are flocking to Indio, California to get a glimpse [...]

There is no argument that the explosion of consumer technology and social networks has led to many of us to be almost permanently attached to our mobile phones, laptops and tablets. Ubiquitous access to all the information we could ever want has radically changed many aspects of our lives. Pub arguments are now resolved with [...]

Within the last month, consumer demand for mobile technology has surged through the roof, particularly due to the recent release of Apple’s new iPad mini and Microsoft’s Surface tablet. On launch weekend alone, Apple sold over 3 million units of its new devices, reaching a new record in tablet sales. As the popularity of mobile [...]

We can all say that tablets were hot this week! New hardware with the iPad Mini and Microsoft Surface, but off-course also the long awaited release of Windows 8. We have collected our favourite stories of the week. The introduction of the iPad Mini: Apple’s positioning challenge in the 7-inch tablet market Apple introduced its [...]

“We only get a small piece of the pie”, a much heard remark amongst agencies. Especially since a wide range of specialized agencies can contribute to your campaign – SEO specialists, PR, advertising or web design. Agencies tend to complain about the amount of budget assigned to their part of the campaign. But how do [...]

The numbers are on the table. Three billion mobile connections in Asia Pacific at the end of Q1 in 2012, says the GSM Association. Google’s Our Mobile Planet research concurs: smartphone penetration in Asia Pacific beats growth rates in every other region by a mile. We have tracked this trend too in an earlier blog [...]

It’s no secret that the public adoption of smartphones has successfully grown at a rapid rate. According to Nielsen’s Top Tens & Trends, 40% of all US mobile consumers own a smartphone. And as new and improved devices continue to emerge, the public has become increasingly interested in reading about, testing and owning the next [...]

At the recent round table hosted by LEWIS PR Hong Kong, conversation didn’t pause for a single minute as analysts, corporate communication and marketing directors and journalists discussed digital marketing engagement challenges and strategies in Asia Pacific. The event featured Andrew Stockwell (Vice President, Asia Pacific at Forrester Research), Mark Lepine (Regional Director at Forrester), [...]