LEWIS 360° – The blog of global communications agency, LEWIS PR

It should not be news to you. The trend to ‘do more with less’ reached the media industry a long time ago. Journalists have less time to research stories. They face more pressure to create good quality content to hit their deadlines. This is true from Sydney to Stockholm to San Francisco and we’ve written [...]

We’ve all seen some excellent (and not so excellent) examples of infographics. From issue raising to just very cool. However, with so many out there, it’s becoming more and more important to push the boundaries of what is possible. Enter the interactive infographic. With this potential new trend we wanted to see if this could be used to [...]

The following is a post written by Morgan McLintic. To view the original post, visit www.morganmclintic.com. An Account Coordinator is the entry-level position within a PR agency. This role is for graduates new to PR. It’s where you learn the fundamentals of the profession and start to build your career. Here’s how to be a great [...]

Think you can’t learn anything from a zombie apocalypse? Think again. AMC’s top rated show, The Walking Dead, can teach PR pros a thing or two about preparation, taking risks and unexpected twists (not to mention, how to kill a zombie, or ‘walker’ as they’re referred to on the show). Here are a few top [...]

A communication professional’s bookshelf is usually the home to an ever-evolving plethora of marketing guides, leadership literature, archives of magazines and newspapers, writing references and, occasionally, a dusty book saved from Communications 101. Regardless of our already massive literary collections, PR professionals and marketing directors are always looking out for the next inspirational read. Luckily, for [...]

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

With social media just a click away, channels can encroach regularly in our lives. While some people have no issues balancing online and offline worlds, for some others it is an every day battle. Whether we like it or not, social media is shaping our lives and we have to succumb to the revolution. So, [...]

Throughout the years, I have seen many companies striving to claim thought leadership. Although many brands have the potential, only some actually succeed and few are able to maintain it. Which poses the question: why is it so difficult to become a thought leader? Actually, before we dive into that question, let’s have a look [...]

Internships are the building blocks to a fulfilling career in public relations. In order to have a successful internship that leads to full-time employment, aspiring PR pros should take ownership of their development from the very first interview. As the internship program coordinator in San Diego, below are my unconventional tips to help interns get [...]