LEWIS 360° – The blog of global communications agency, LEWIS PR

A communication professional’s bookshelf is usually the home to an ever-evolving plethora of marketing guides, leadership literature, archives of magazines and newspapers, writing references and, occasionally, a dusty book saved from Communications 101. Regardless of our already massive literary collections, PR professionals and marketing directors are always looking out for the next inspirational read. Luckily, for [...]

Unruly, a UK-based firm specializing in social video campaigns, has been making recent headlines for its algorithm that can help brands predict the word-of-mouth potential of a video before investing heavily in its promotion. With customers such as Sony, Vodafone and TomTom,  it’s a company that’s hard to ignore. In a nutshell, Unruly claims to fill one [...]

Facebook isn’t just a social network – it’s a giant database made up of one billion people sharing 240 billion photos and making one trillion connections. Now, that entire database is searchable with the new Graph Search, Facebook’s personalized search engine. If you’ve made it on the beta list, you can conduct multidimensional searches for [...]

What do you think is the most important skill to look for in a new social media hire? For many organizations, the answers are predictable: Familiarity with core social platforms like Facebook and Twitter, experience managing social ad campaigns, or perhaps technical skills like HTML or Photoshop. However, any 20-something applying for a digital marketing [...]

Online search has shaped our behavior profoundly, empowering how we research, shop and learn at home, at work and on the go. Search technology has become so ingrained in our daily lives that the phrase “Google it!” is now part of our common vocabulary. In the same way, social media has transformed us, where the [...]

Tis the season to reflect and refresh! As you snuggle up on the couch to watch your favorite big screen classics this season, take some time to learn a few PR tips from the most memorable holiday characters. How the Grinch Stole the Social Media Campaign Social media campaigns can help brands effectively connect with [...]

The Internet has always been great at democratising the world. Many of us can access the same content wherever we are. Cloud computing meant that we didn’t have to set up our own services but rather plug into a general world-wide utility. Social media enables us to connect across borders and people can share and [...]

New York Fashion Week (NYFW) wrapped up early in September, and amidst all of the glamour, celebrities and high profile parties, there are a few key lessons from the event that can translate to PR. The techniques used to bring an industry that was once considered elitist to the masses, are prime examples of how [...]

The concept of mapping ‘user journeys’ when developing websites and online destinations has become commonplace for digital projects. Yet, with the nebulous nature of social media, one has to question if this often-linear approach is still relevant. There is no dismissing the power of information architecture and persona development when creating websites and traditional customer [...]

Much has been made in the world of SEO about the impact of Google’s “Penguin” update from last April and how this change to Google’s algorithm has shifted emphasis away from website back links towards the importance of valuable content and social sharing. While it is true that the Penguin update did indeed punish websites [...]