LEWIS 360° – The blog of global communications agency, LEWIS PR

This week the spotlight is on shopping and fashion – everyone’s (and by everyone I mean every woman) favourite topic. So sit back, sip a cup of tea and find out what the world of technology has got to do with the glamorous world of fashion… Online marketplace The Grommet gets capital injection from Rakuten [...]

We’ve all seen some excellent (and not so excellent) examples of infographics. From issue raising to just very cool. However, with so many out there, it’s becoming more and more important to push the boundaries of what is possible. Enter the interactive infographic. With this potential new trend we wanted to see if this could be used to [...]

As digital media is ever evolving, so are the people who call the shots in the digital world. This week’s unknown tech firm or geeky nobody can be next week’s hot start-up or developer virtuoso. So, to help you stay on track of who to watch out for in the future, here’s this week’s hot [...]

The Media Trust recently asked me to executive produce their Spring conference in London. The Media Trust is the UK’s leading communications charity and plays an important role helping charities and non-profits communicate online and off. As the title #GoMobile suggests, the event focused on mobile communications. The title also doubled as a call to [...]

What’s hot on the web this week? Get up to speed on the latest tech trends and marketing news that will get your fist pumping! Coachella 2013 As the first weekend of the Coachella Valley Music and Arts Festival kicks off, music enthusiasts from all over are flocking to Indio, California to get a glimpse [...]

It’s been a week of progress and advancement for the music industry, as intrepid start-ups and strategic minds get together for the benefit of music fans. Read on to find out more… Tell My Friends wants music fans to profit from sharing legal MP3s  It may not be a brand you’re familiar with, but it [...]

“People will forget what you said, people will forget what you did, but people will not forget how you made them feel.” -Maya Angelou  Take a moment to think about the businesses you feel the strongest affinity toward, the ones that you would recommend eagerly to friends and follow on Facebook (even if you generally hate [...]

A communication professional’s bookshelf is usually the home to an ever-evolving plethora of marketing guides, leadership literature, archives of magazines and newspapers, writing references and, occasionally, a dusty book saved from Communications 101. Regardless of our already massive literary collections, PR professionals and marketing directors are always looking out for the next inspirational read. Luckily, for [...]

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]