LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

Links of the week: How to lose friends and alienate people online

Working in a role such as my own I usually dedicate my time to showing businesses how to discover new customers on social platforms, connect with influential people and act as good corporate citizens online. However today, I take inspiration from Toby Young’s seminal title How To Lose Friends and Alienate People – but based [...]

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The Possibilities of 3D Printing

3D printed model picnic table

3D printing is one of the hottest trends in technology today, and many speculate it will lead to the next industrial revolution. The market is still young and many are only beginning to explore the possibilities of 3D printing today, in the near term and in the far future. Here are a few examples. 3 [...]

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The Importance of Being Mobile

GoMobile Conference

The Media Trust recently asked me to executive produce their Spring conference in London. The Media Trust is the UK’s leading communications charity and plays an important role helping charities and non-profits communicate online and off. As the title #GoMobile suggests, the event focused on mobile communications. The title also doubled as a call to [...]

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The Experience Economy: How to Utilize PR for Effective Engagement

Experience Economy

“People will forget what you said, people will forget what you did, but people will not forget how you made them feel.” -Maya Angelou  Take a moment to think about the businesses you feel the strongest affinity toward, the ones that you would recommend eagerly to friends and follow on Facebook (even if you generally hate [...]

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Embrace the Madness

March_Madness_2013_TechProductivity

If you’re anything like me, the next few weeks are filled with excitement, confidence, doubt and agony – all in that order. March Madness brings the thrill of confidence that your team will make it all the way. But as most of you know, that excitement inevitably turns to doubt and agony as your favorite [...]

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