LEWIS 360° – The blog of global communications agency, LEWIS PR

We’ve all seen some excellent (and not so excellent) examples of infographics. From issue raising to just very cool. However, with so many out there, it’s becoming more and more important to push the boundaries of what is possible. Enter the interactive infographic. With this potential new trend we wanted to see if this could be used to [...]

It’s not only Friday, it’s the Good Friday. For some it’s a day of commemoration, for other it’s just a day off.  For us it’s time to look at the Good Links of The Week. Ever-changing Facebook Once again, Facebook announced a couple of changes ranging from cover photo policy to threaded replies. All of [...]

Throughout the years, I have seen many companies striving to claim thought leadership. Although many brands have the potential, only some actually succeed and few are able to maintain it. Which poses the question: why is it so difficult to become a thought leader? Actually, before we dive into that question, let’s have a look [...]

No one knows who the Big Hacker is. Maybe there even isn’t one. One thing is sure though: no one is safe. This was the week of the Big Twitter Hacking Spree. The Big Burger King Hack We have actually talked about this one a bit here. It all started one sunny morning (well, depends [...]

On Monday, from its official Twitter account, Burger King announced that it was now owned by McDonald’s. To mark this incredible corporate takeover, the account was rebranded with McDonald’s logo and the name and the background image was changed to Fish Bites. Reportedly, around 30,000 new users followed Burger King’s Twitter profile as a result, [...]

In this week’s ‘Links of the week’ we address the psychological stresses caused by social media. Issues include Facebook disrupting web browsing, social media fatigue and the fear of missing out. Facebook Broke the Internet Did you know that for an hour yesterday Facebook broke the internet? Visitors to websites like Mashable, the Huffington Post, [...]

It is undisputed that the digital revolution presents an enormous opportunity for the PR industry around the world. But is the industry in readiness to seize that opportunity? Or, will it stand by and watch as more traditional or ‘digitalized’ advertising agencies eat its lunch? Generally speaking, PR has never had a seat at the [...]

This week has seen a special edition of extra-terrestrial news. No worries, I won’t turn all geeky talking about planets and solar systems. I will stick to the PR/social media angle. It’s all started with the birth of Curiosity. Not the human one, although that was a key element as well, but the Martian one. In the space, nobody [...]

Gamification is something we have been keeping an eye on. Some of you might have read our post explaining the basic principles of gamification with practical examples. And we were not the only ones. Gamification seems to be a hot topic not only of this week bust also the whole season, especially with TED talks [...]