LEWIS 360° – The blog of global communications agency, LEWIS PR

At least this is the one thing today’s panel at the Global PR Summit in Miami agreed on. Morgan McLintic, EVP at LEWIS PR, was joined onstage by a mix of practicing brand journalists and communicators. With viewpoints from Nissan, Eloqua, Cisco and Silicon Valley Watcher, it made for lively viewing. Morgan set the scene [...]

Public relations professionals are constantly evolving, learning and observing right along with the peaks and valleys of the media and changes in technology. While many of us have learned to never neglect the spell-check feature in our email, we are still vulnerable to these common mistakes when pitching media. In the spirit of Halloween, avoid [...]

We can all say that tablets were hot this week! New hardware with the iPad Mini and Microsoft Surface, but off-course also the long awaited release of Windows 8. We have collected our favourite stories of the week. The introduction of the iPad Mini: Apple’s positioning challenge in the 7-inch tablet market Apple introduced its [...]

You’ve probably come across numerous blog posts along the lines of ’10 things I hate about PRs’. Here’s a recent blog post from PR Daily. It’s a familiar long-standing battle between the two professions, which usually concludes with the admission that journalists and PRs would be lost without each other. However you can’t deny that [...]

What are the technological innovations that are changing the face of business and driving the global economy? Some say robotics, some social media, yet others swear it’s alternative energy. Join us at EmTech MIT 2012 to discuss how these technologies and more are impacting the world and your business. This year, The sessions will feature [...]

                  What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favourite new stories.   ergo@work app helps correct posture to relieve strained body areas                    [...]

With more than 20 million users and a valuation of $1.5 billion, Pinterest has become the current darling of the social media scene. Statistically speaking, Pinterest’s user base is comprised mostly of women – 83%, according to recent info. Not surprisingly, the majority of Pinterest’s content reflects the tastes and interests of Pinterest’s primarily female [...]

“We only get a small piece of the pie”, a much heard remark amongst agencies. Especially since a wide range of specialized agencies can contribute to your campaign – SEO specialists, PR, advertising or web design. Agencies tend to complain about the amount of budget assigned to their part of the campaign. But how do [...]

Social media has rapidly emerged as a key marketing channel that many companies are now taking advantage of due to the ability to engage directly with consumers in ways never before possible through ‘traditional’ means. But what happens when social media is used to target action against brands that may not even have a presence [...]

Before I start my enthusiastic ramble about gamification, let’s make this reading experience a little more fun. As you will be going through this article, you will come across several spelling errors. Don’t panic, these were made on purpose. When you think you have them all, post your wild guess in the comments. We will [...]