The sixty days I spent in the Gulf taught me hands-on media relation skills that I will carry with me throughout my public relations career. As we’re seeing the public relations field change dramatically, I believe these are fundamentals that will never fall behind the times.
Talk of Google being broken has been around almost as long as Google itself, but criticism of the search engine has reached fever pitch over the last few months. Today, the travel industry joined the party. Justin Francis, founder of responsibletravel.com, has announced that travel marketers have completely lost their faith in the search behemoth. [...]
I recently came across an intriguing blog post that showed evidence that some believe Twitter makes life harder for public relations professionals. This got me thinking about the rapidly growing social networking site, and how I have used it in the past year of my PR career
It seems mad doesn’t it. I genuinely thought we’d moved past the argument of whether social networking sites causes a loss of productivity in the workplace. Apparently not. A survey we carried out with our client HCL shows that 48% of companies still ban their staff from using Twitter and Facebook at work. At the [...]
LEWIS takes home Gold and Platinum Hermes Creative Awards
If you follow some common sense guidelines you can become a pro salesman no matter what you are selling.
In the spirit of Spring-cleaning your online marketing, follow these three basic search engine optimization tips to get your search visibility in order…
We asked LEWIS team members from all over the globe what spring means to them and their region. Here’s what they had to say…
TradeTech 2011, Europe’s largest financial services technology trade show, arrived at the Excel centre in London last week. Aside from champagne swigging prop traders, improbably attractive Fidesa girls, and the poorly executed liquidity puns to push free fruit smoothies, to my pleasant surprise, social media was not just on the agenda, but very much in [...]
In the past three years, the industry has changed even more drastically. Today my job consists of social media advisory, SEO consultation, content creation, video production, infographic design and much, much more. This is on top of the media relations that still at the core of my job responsibilities. The rapid proliferation of digital communications channels will only accelerate this transformation.