LEWIS 360° – The blog of global communications agency, LEWIS PR

February 14 — It’s a day of red roses, chocolates and greeting cards. A day for expressing affection and appreciating personal relationships. In the spirit of Saint Valentine’s Day, I thought it appropriate to discuss one of the most significant relationships in PR—the agency-client relationship. According to Atlanta-based search consultancy The Bedford Group, in 1984, [...]

Ask 10 people about their definition of innovation and you probably get 15 different answers. If you search Google, it will give you 374 million answers. It’s just one of those topics that gets people animated because innovation – no matter how you define it – affects most of us to some degree or other. Innovation is also one of those topics [...]

In this week’s ‘Links of the week’ we address the psychological stresses caused by social media. Issues include Facebook disrupting web browsing, social media fatigue and the fear of missing out. Facebook Broke the Internet Did you know that for an hour yesterday Facebook broke the internet? Visitors to websites like Mashable, the Huffington Post, [...]

Unruly, a UK-based firm specializing in social video campaigns, has been making recent headlines for its algorithm that can help brands predict the word-of-mouth potential of a video before investing heavily in its promotion. With customers such as Sony, Vodafone and TomTom,  it’s a company that’s hard to ignore. In a nutshell, Unruly claims to fill one [...]

“Hi, I want to tell you about a great new product from [insert your company here] that’s going to change the way that companies operate” – walk the halls at LEWIS and you’re going to hear this phrase pitched out on a daily basis. Its massive audience and iconic status, belie the fact that the [...]

Put on your favorite team jersey and bring out your “#1 Fan” foam fingers! Here is a recap of the top tech touchdowns and trend stories of the week. The 2012 Crunchies Last night, we attended The 2012 Crunchies at Davies Symphony Hall in San Francisco. Now in its sixth year, The Crunchies, a Gigaom, VentureBeat, [...]

Consumers often look to the Internet for advice on their purchasing decisions. The Local Consumer Review Survey 2012 found that 72% of consumers surveyed said that they trust online reviews as much as personal recommendations. User recommendations can reassure consumers before making a purchase and can help increase sales for brands and retailers alike. For [...]

It’s a question that has countless answers, but a debate that should never end within PR and communications circles. What qualities and skills make up the ideal communications team? Do you build it like a baseball team – everyone specializing in key areas and when combined, it turns into a well-oiled machine? Or should it [...]

Facebook isn’t just a social network – it’s a giant database made up of one billion people sharing 240 billion photos and making one trillion connections. Now, that entire database is searchable with the new Graph Search, Facebook’s personalized search engine. If you’ve made it on the beta list, you can conduct multidimensional searches for [...]

Last week a Twitter-storm caught the attention of the Belgian media. A heated exchange between a singer and a fashion blogger created an on and offline witch hunt that neither was prepared for. For those of us in PR who watched it unfold, it also contained some key lessons on social media crisis. Here’s a [...]