LEWIS 360° – The blog of global communications agency, LEWIS PR

PR blog covering communications trends, social media and more

There’s Something About Patents

Sword

Patents (and software patents in particular) strike at the heart of innovation and are a touchy subject for a lot of people. On one hand they can be seen to encourage innovation by helping people protect what they have created, but on the other they can be seen to stifle innovation due to patent trolls [...]

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Has Apple lost its shine?

Media events

What did you think of the Apple iPhone 5 press event yesterday? Chances are you didn’t watch it. For those of us that did, it held few surprises. For the first time, most of the rumors were true and the news was broken way before the event. The presentation was mainly a confirmation of the [...]

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How Healthy Competition Can Make Companies Stronger

NY Times

There are many examples of companies copying each other’s ideas – the Samsung and Apple battle being just one of many. While there are intellectual property, patent, trademark and copyright rules that need to be protected, I believe that copying ideas and improving them can benefit the marketplace – if the original source is credited. [...]

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5 things I’ve been wowed by this week

Screen shot 2010-11-18 at 12.12.53

Every now and again something new comes around that makes you go, ‘That is cool’. From me it tends to happen when Apple have something new out. However this week there have been quite a few sites and apps that have really impressed me. (Maybe it’s because we’re in party season and I’m a bit [...]

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Apple already missing from MacWorld

Well… Steve Jobs was missing certainly, due to his illness, but it seems that the Apple buzz which normally fills these shows was somewhat lacking at MacWorld this year too. No huge announcements. No ground-breaking products. No motivational speech from Steve Jobs. This is the last year that Apple will be speaking at MacWorld as [...]

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MacBook Air or MacBook Bare?

In the battle to make the thinnest ever laptop notebook Apple seem to have won. But are they sacrificing functionality to do so? The new MacBook Air is certainly a beautiful site. I have yet to touch one but it looks like a work of art which is what you would expect from Apple. It’s [...]

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