Scott Pettet | Posted on: September 25, 2012 | Category: Blogging, LEWIS, Social Media
It’s true that social media gives an element of ‘power’ to the previously powerless. In the majority of cases, this power is used for good, such as furthering community or social causes, or raising awareness of important issues. There are those however, that use their new found power in a disruptive and sometimes dangerous manner. [...]
Hyacinths Pennefather | Posted on: June 25, 2012 | Category: Asia Pacific, Blogging, Media, PR, Social Media
Within a PR and digital marketing environment, the importance of blogging is an established truism. Blogger engagement and relationship management regularly features on daily task lists of communication professionals. It is hardly surprising then that Singapore too has a rich blogging community – one that spans across fashion, food, satire and personal (often controversial) rants. [...]
Sarah Wincott | Posted on: April 19, 2012 | Category: Blogging, LEWIS, Weblogs
Most corporate blogs fail to get off the ground. They only ever reach a paltry number of visitors per month and never achieve a consistent, sustainable amount of comments, subscribers, organic media attention, leads generated, talent attracted or other outcomes typical of a successful blog. There are many tips for creating a great corporate blog [...]
Susan Chang | Posted on: November 7, 2011 | Category: Blogging, Events, LEWIS, Social Media
Conferences are a great opportunity for brands to showcase their offerings to current and prospective customers. When executed properly, it can be an immersive experience and a physical place where long-term customer relationships are formed. Many of our B2B tech clients hold large annual conferences and use our team to promote and market their events [...]
Craig Oda | Posted on: January 7, 2011 | Category: Agency life, Client stuff, LEWIS, Social Media
After the holidays, I returned to Palo Alto to $300,000 of new social media business locked in for 2011. Big Silicon Valley companies like McAfee, Polycom, SAP, and VMware are coming to us to invest in social media to support sales lead generation, brand value, and customer engagement. All of these companies have sophisticated strategies around [...]
Brian Compton | Posted on: November 11, 2010 | Category: Agency life, LEWIS, Weblogs
As with most technical changes, the transition of the LEWIS 360 blog from a hosted Typepad account to a self-hosted platform included quite a few technical housekeeping tasks that needed to be organized and carried out. In an effort to help others who are going through the same process, below is a list of some of [...]
Eb Adeyeri | Posted on: November 4, 2010 | Category: Agency life, LEWIS
Welcome to the new and improved LEWIS 360 blog. The blog was revamped to align with our new brand. We’re now using a self-hosted WordPress platform and installed plug-ins to enhance the user experience. Do you like our new look? Share your feedback with @LEWISPRUS on Twitter or leave your comments below.
Morgan McLintic | Posted on: October 14, 2009 | Category: Agency life, Blogging, Client stuff, Media, New Media, PR, Social Media
For major announcements, embargoes are good for media, bloggers, clients and PR teams – when they work. Trouble is too often they don’t, the news leaks, and it’s the good guys who get penalized. It’s a tragedy of the commons. Increasingly, certain publications are sparing themselves the pain and declining embargoes. And with that goes [...]
Morgan McLintic | Posted on: January 26, 2006 | Category: Agency life, Blogging, PR
Yet another LEWIS blogger enters the fray as Andres Wittermann launches a blog about the European media and PR industry. I’ve had the chance to work with Andres since ’97. As a former journalist he has a great understanding of what’s behind the news, and as a PR guy for the last 16 years, he [...]
Morgan McLintic | Posted on: January 21, 2006 | Category: Agency life, Blogging, Media, PR, Random trivia
I had a fun this morning sitting on the judging panel for the upcoming OnHollywood 100 awards. But not as much fun as my colleagues in the UK were obviously having. Today, on the way to work, one of them spotted a whale in the Thames. It’s not something you see everyday, so they called [...]