LEWIS 360° – The blog of global communications agency, LEWIS PR

This week has seen a special edition of extra-terrestrial news. No worries, I won’t turn all geeky talking about planets and solar systems. I will stick to the PR/social media angle. It’s all started with the birth of Curiosity. Not the human one, although that was a key element as well, but the Martian one. In the space, nobody [...]

There are many examples of companies copying each other’s ideas – the Samsung and Apple battle being just one of many. While there are intellectual property, patent, trademark and copyright rules that need to be protected, I believe that copying ideas and improving them can benefit the marketplace – if the original source is credited. [...]