Gijs Moonen | Posted on: March 22, 2013 | Category: Social Media
If you’re on Twitter, you have definitely seen it – Twitter turns seven today. That’s why we bring you this week’s hottest links about Twitter. Our way to say, congratulations Twitter! Twitter Facts Did you know that the first Tweet talked about ‘Twttr’? That a Twitter user called Chris Messina came up with the idea of using hashtags saying: [...]
Morgan McLintic | Posted on: September 12, 2012 | Category: Current Affairs, Media, PR, Social Media, Television
US network, NBC has been taking a battering lately. Its decision to time-delay the events at the London Olympics came in for heavy criticism among viewers who obviously saw the results live over social channels. However irritating, this was clearly a considered scheduling decision which given the record-breaking viewership numbers (219m vs 215m for Beijing), [...]
Morgan McLintic | Posted on: March 7, 2012 | Category: Blogging, LEWIS, New Media, PR, Social Media
Social media have changed the nature of the crises faced by brands. Beyond the event-based crises which we typically think of, such as a product recall, brands also face far more informational crises. These involve misinformation or negative perceptions spreading about a brand, undermining its value. Social media increase the frequency of this type of [...]
Scott Pettet | Posted on: January 16, 2012 | Category: Asia Pacific, Current Affairs, Social Media
In retail, it’s generally considered quite negative to have over 1,000 people protesting out the front of one of your flagship stores. Unfortunately for high-end Italian fashion brand, Dolce & Gabbana, that’s precisely what happened to them recently in Hong Kong. Protests also extended into social media, with some alarmingly renaming the hip D&G brand [...]
Scott Pettet | Posted on: December 15, 2011 | Category: Asia Pacific, Current Affairs, Social Media
Australia’s national airline, Qantas, has been in the news for all the wrong reasons in recent times. Once considered an Australian brand icon, up there with the likes of Vegemite and Speedos, the sheen of the brand appears to have dulled considerably in the last few years. Running battles with powerfully entrenched unions has led [...]
Morgan McLintic | Posted on: December 8, 2010 | Category: Agency life, Client stuff, Media, PR, Social Media
It’s not just governments which face threats from whistle-blowing sites, like Wikileaks. Organizations, especially consumer-facing brands, can easily attract a negative online presence from a disgruntled customer or employee. We’ve all seen those Brand X Sucks sites. So what should you do?
Chris Lewis | Posted on: October 4, 2010 | Category: Agency life, Media, PR, Social Media
Following on from last week’s post, let’s look at laws three and four of LEWIS’s Seven Laws of Social Media Crisis: Law Three: Intercept must now be constant If you accept that social media and crisis go hand in hand. Then you have to understand the channel and where it’s going. If Twitter wants to [...]
Chris Lewis | Posted on: October 1, 2010 | Category: Agency life, Media, PR, Social Media
It’s a question that comes up time and time again. Of course, it all depends on what the client wants. On outbound media, ad agencies have a strong position. The design and creation of attractive digital propositions fits easily into their territory. But look at what social media is doing to the business of crisis [...]
lewis360 | Posted on: April 23, 2010 | Category: Agency life, Current Affairs, PR, Travel
In case you missed it, an Icelandic volcano erupted last week. The resulting ash has caused global travel chaos as Mother Nature had her revenge on the Airline industry. The top trending topic on Twitter rapidly became #ashtag, but many in aviation were unable to to take the communications opportunity. Stranded travellers, affected by the [...]