Petra Opelova | Posted on: May 3, 2013 | Category: Games, New Media, PR, Social Media, Uncategorized
Science is everywhere we go. It’s part of everything we do. Some people find hard to imagine that science and creativity complement each other. But they do. And by looking more into new scientific and technology discoveries, the digital communications industry can explore and actually push the boundaries of creativity. IMB makes atoms dance IBM has [...]
lewis360 | Posted on: April 8, 2013 | Category: Agency life, Interview, LEWIS
The following is an interview originally published on Gorkana. Chris was speaking to Gorkana’s Celina Maguire. After 17 years of consecutive growth off the back of establishing a network of 25 offices with 350 staff around the globe, LEWIS PR founder Chris Lewis is inching closer to his vision of being able to challenge the dominance of [...]
lewis360 | Posted on: March 25, 2013 | Category: Agency life, LEWIS, Media, PR, Social Media, Travel
It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]
Sarah Wincott | Posted on: March 22, 2013 | Category: Current Affairs, LEWIS, Marketing, Social Media
When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]
Keith Beech | Posted on: March 6, 2013 | Category: Brand Journalism, LEWIS
We launched the first issue of Kupambana eMagazine back in December. Kupambana Magazine is the publication for The Kupambana Foundation. The magazine strives to be creative inspiration for communication professionals and the contentcomes as much from this artistic community as it does from the world of communications. If you have already read it then great – [...]
lewis360 | Posted on: March 4, 2013 | Category: Agency life, Agency news, LEWIS
Today we announced the global roll-out of our digital marketing brand, LEWIS Pulse. LEWIS Pulse teams now exist in six hub cities, as well as two digital production units in Eastern Europe and India. They share the same best practices and are able to support other offices in their region with a wide range of digital [...]
Jurriaan de Reu | Posted on: February 15, 2013 | Category: Social Media
Facebook getting into the ticketing business? There has always been a strong connection between entertainment and social media. This link seems to be reinforced even more with Facebook testing a new feature for event pages. This feature allows visitors of an event page to buy tickets for the event using the page. The actual transaction [...]
Petra Opelova | Posted on: December 7, 2012 | Category: Games, New Media, Social Media, Uncategorized
Gamification is something we have been keeping an eye on. Some of you might have read our post explaining the basic principles of gamification with practical examples. And we were not the only ones. Gamification seems to be a hot topic not only of this week bust also the whole season, especially with TED talks [...]
Sarah Wincott | Posted on: December 3, 2012 | Category: Budget, LEWIS, Marketing
It is no secret that during budget-planning season, marketing teams are often faced with the challenge of how to achieve more with less. In these time of austerity there is an increased scrutiny of marketing budgets. So it is no surprise that every dollar, pound or euro allocated toward marketing efforts needs to be attributed [...]
Sarah Wincott | Posted on: November 5, 2012 | Category: Events, LEWIS, PR, Social Media
We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the social media activity around the event became even more crucial. Thanks to [...]