Petra Opelova | Posted on: May 16, 2013 | Category: Events, Games
The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]
lewis360 | Posted on: April 8, 2013 | Category: Agency life, Interview, LEWIS
The following is an interview originally published on Gorkana. Chris was speaking to Gorkana’s Celina Maguire. After 17 years of consecutive growth off the back of establishing a network of 25 offices with 350 staff around the globe, LEWIS PR founder Chris Lewis is inching closer to his vision of being able to challenge the dominance of [...]
Petra Opelova | Posted on: March 29, 2013 | Category: Uncategorized
It’s not only Friday, it’s the Good Friday. For some it’s a day of commemoration, for other it’s just a day off. For us it’s time to look at the Good Links of The Week. Ever-changing Facebook Once again, Facebook announced a couple of changes ranging from cover photo policy to threaded replies. All of [...]
lewis360 | Posted on: March 25, 2013 | Category: Agency life, LEWIS, Media, PR, Social Media, Travel
It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]
Gijs Moonen | Posted on: March 22, 2013 | Category: Social Media
If you’re on Twitter, you have definitely seen it – Twitter turns seven today. That’s why we bring you this week’s hottest links about Twitter. Our way to say, congratulations Twitter! Twitter Facts Did you know that the first Tweet talked about ‘Twttr’? That a Twitter user called Chris Messina came up with the idea of using hashtags saying: [...]
Sarah Wincott | Posted on: March 22, 2013 | Category: Current Affairs, LEWIS, Marketing, Social Media
When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]
lewis360 | Posted on: March 4, 2013 | Category: Agency life, Agency news, LEWIS
Today we announced the global roll-out of our digital marketing brand, LEWIS Pulse. LEWIS Pulse teams now exist in six hub cities, as well as two digital production units in Eastern Europe and India. They share the same best practices and are able to support other offices in their region with a wide range of digital [...]
Stephanie Siow | Posted on: January 25, 2013 | Category: Asia Pacific, Social Media
What’s new on the web this week? We turn the spotlight on to tropical paradise and up-and-coming global economic player Southeast Asia as the region welcomes three new services. Uber zooms into Singapore Despite Singapore’s small size, getting a cab here during peak hours or when it’s raining can sometimes seem more difficult than climbing [...]
Aaron Wilfred | Posted on: January 22, 2013 | Category: Asia Pacific, Events, PR, Social Media
The video games industry has always been a treasure trove of new and innovative communications ideas that game developers and publishers come up with to engage with their target audience. Strap in – here are three ideas that may just inspire your next campaign – even if you are not from the gaming industry. Interactivity [...]
Petra Opelova | Posted on: January 11, 2013 | Category: PR, Social Media, Technology, Uncategorized
This week has seen a special edition of extra-terrestrial news. No worries, I won’t turn all geeky talking about planets and solar systems. I will stick to the PR/social media angle. It’s all started with the birth of Curiosity. Not the human one, although that was a key element as well, but the Martian one. In the space, nobody [...]