LEWIS 360° – The blog of global communications agency, LEWIS PR

Last week, LEWIS walked into Bangalore, its newest office in Asia Pacific. As part of our commitment to this region, we had announced a US$5 million investment program. Our Bangalore office footprint lives out the promise we made in 2012. Bangalore, or Bengaluru as it is known officially, is the IT hub of India. Technology [...]

Two hundred yards away from my office, behind a typical London red brick façade, something extraordinary is happening. In rooms full of natural light, a young woman is pouring molten brass onto the floor. It resembles a puddle. A young man is attaching an old TV to a medical trolley. Another is arranging a composition [...]

We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the  social media activity around the event became even more crucial. Thanks to [...]

Asia now Facebook’s largest continent With more than 242 million registered users, Asia has been crowned the undisputed champion, ahead of Europe, in the race for Facebook’s largest continent based on member numbers. Latest statistics show that Asia has about 1 million more members than Europe, and about 6.5 million more than North America. What’s most interesting [...]

The numbers are no longer the story. Across different markets in Asia Pacific, the explosion of users on social media platforms – Twitter, Facebook, LinkedIn – isn’t the only testament to their popularity and influence. Increasingly, the conversation has turned to content ownership as governments and official bodies scramble to understand social media platforms, control [...]

There’s no denying that the world moves a little slower during the summer months. As the weather gets warmer, there’s a sudden uptick in out-of-offices from colleagues, clients and media contacts alike. It’s easy (and common) to unintentionally let productivity slide into a complacent state. Surprisingly, a few lessons to avoid summer complacency can be [...]

Within a PR and digital marketing environment, the importance of blogging is an established truism. Blogger engagement and relationship management regularly features on daily task lists of communication professionals. It is hardly surprising then that Singapore too has a rich blogging community – one that spans across fashion, food, satire and personal (often controversial) rants. [...]

As the PR industry rushes headlong into the digital age, one of the issues we need to address is that of authenticity.  This issue permeates on a number of different levels. It’s not only about ‘voice’ and the language used in our communications, but also about the subversive elements that exist online. In the digital [...]

There’s no doubt digital platforms such as Facebook, Twitter & LinkedIn are changing executive communications. Leaders can now talk directly to customers and communicate with their employees personally and instantly. But should they? LEWIS PR’s head of content Keith Beech asked founder Chris Lewis if he was now working 24 hours a day. Please click [...]

I had the pleasure of giving a four-day seminar to MBA students, at the Berlin-based Steinbeis University. I focused on three major trends that have a vital impact on today’s Corporate Communications: Communication controlling Risk management Storytelling Back when I started my career in PR, the earth was flat and PRs focused mainly on handling [...]