Petra Opelova | Posted on: May 16, 2013 | Category: Events, Games
The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]
Sarah Wincott | Posted on: March 22, 2013 | Category: Current Affairs, LEWIS, Marketing, Social Media
When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]
Sarah Wincott | Posted on: November 5, 2012 | Category: Events, LEWIS, PR, Social Media
We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the social media activity around the event became even more crucial. Thanks to [...]
Freek Janssen | Posted on: October 4, 2012 | Category: Brand Journalism, Events, Media
Great stories. All PR professionals are looking for them, but they can be hard to find. At the same time, they are a key success factor to brand journalism; compelling stories are the core of any digital strategy. Actually there is a lot we can learn from Little Red Riding Hood, according to storytelling expert [...]
Nancy Samahito | Posted on: September 26, 2012 | Category: Agency news, Social Media
Last night, LEWIS, in partnership with Social Media Club SF (SMCSFO), hosted a panel discussion on Social Media and Journalism. With more and more people using sites like Twitter and Facebook as a primary “breaking news” source, we were curious to learn about social media’s impact on traditional approaches to journalism. How do journalists use [...]
Susan Chang | Posted on: November 7, 2011 | Category: Blogging, Events, LEWIS, Social Media
Conferences are a great opportunity for brands to showcase their offerings to current and prospective customers. When executed properly, it can be an immersive experience and a physical place where long-term customer relationships are formed. Many of our B2B tech clients hold large annual conferences and use our team to promote and market their events [...]
Sarah Wincott | Posted on: July 8, 2009 | Category: Uncategorized
Tomorrow's LEWIS Social Media Summit still has a few places left. Join marketing and PR professionals from brands including AOL, HTC, Juniper, Kaspersky, Lexmark, MessageLabs, Oki, Siemens & Symantec for networking and presentations. The line-up includes six speakers from Omniture, LinkedIn, TechTarget, IDG and new media age, discussing optimisation of content and how marketers can [...]
Sarah Wincott | Posted on: March 12, 2009 | Category: Uncategorized
The next LEWIS PR industry forum on April 1 is proving a popular topic but there are still some places left. Check out the speaker line up here and reserve your space by emailing sallyc@lewispr.com
Sarah Wincott | Posted on: February 19, 2009 | Category: Uncategorized
In today’s rapidly shifting media landscape, PR campaigns have the power to spread a company’s message to a larger audience than ever, at a fraction of the cost of other marketing methods. Implementing a global strategy that takes into account cultural considerations and maximises ROI has never been more important, in order to maintain consistency [...]
Sarah Wincott | Posted on: November 14, 2008 | Category: Events
Ben Wilson, Head of Public Affairs at LEWIS PR has given a speech on digital lobbying at the second Public Affairs News Action Day, at the Commonwealth Club in Whitehall. Attended by lobbying luminaries from across the communications spectrum, the event was an opportunity to share best practice, extol the virtues of Obama’s Internet campaigning [...]