LEWIS 360° – The blog of global communications agency, LEWIS PR

The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

“Hi, I want to tell you about a great new product from [insert your company here] that’s going to change the way that companies operate” – walk the halls at LEWIS and you’re going to hear this phrase pitched out on a daily basis. Its massive audience and iconic status, belie the fact that the [...]

We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the  social media activity around the event became even more crucial. Thanks to [...]

With the iPad 3 due to be launched tomorrow, I thought I’d share my hopes on what the new device will include… The Power: Quad-core processor The iPad 3 will have to blow competitors out of the water on processing power, especially as they would be unlikely to launch another iPad for at least another [...]

There is nothing better than being surrounded by some of the most creative and innovative minds in technology, and the gadgets they invent. As thousands of people invaded Las Vegas last week for the annual Consumer Electronics Show (CES), there was a buzz in the air. It’s a new year, with new ideas and lots [...]

Have you ever organised a global press event? If not, don’t worry, there are a few tips that can make your life easier – and for those that are already experienced with running an international event, here is a quick reminder: 1/ Agree the best dates for the event – check for competitors’ events, be [...]

Organising a global press event can be very challenging – but if you ask yourself these key questions, it should all become a little easier: 1/ What is the focus of the event? What news will be announced, will it be relevant to the region and local market? Ensure that the angle is wide enough [...]

Conferences are a great opportunity for brands to showcase their offerings to current and prospective customers. When executed properly, it can be an immersive experience and a physical place where long-term customer relationships are formed. Many of our B2B tech clients hold large annual conferences and use our team to promote and market their events [...]