LEWIS 360° – The blog of global communications agency, LEWIS PR

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

We launched the first issue of Kupambana eMagazine back in December. Kupambana Magazine is the publication for The Kupambana Foundation. The magazine strives to be creative inspiration for communication professionals and the contentcomes as much from this artistic community as it does from the world of communications. If you have already read it then great – [...]

By now most marketing professionals are familiar with the term “Brand Journalism”. If you’re not – then you should be. Brand journalism is how a company will become an authority on a topic in the future. It is when a company invests in content and becomes a regular provider of news. What it’s not is [...]

There’s no doubt digital platforms such as Facebook, Twitter & LinkedIn are changing executive communications. Leaders can now talk directly to customers and communicate with their employees personally and instantly. But should they? LEWIS PR’s head of content Keith Beech asked founder Chris Lewis if he was now working 24 hours a day. Please click [...]

Good communications programs require strong creativity. I don’t mean the pointless search for a single killer idea, but the huge leap of applied creativity required to develop an entire communications platform. But creativity is misunderstood. It’s not simply an innate quality but a process; and a delicate one at that. Thankfully our understanding of creativity [...]

The realm of online communication has flourished into a social environment where content is king, link sharing is encouraged and (being found in) search is essential. When we develop a PR campaign, whether it’s to build awareness, demonstrate thought leadership or drive revenues for a client, we find search engine optimization (SEO) becoming an important [...]

One of mankind’s most alluring questions has always been ‘how far have we come?’ The tool for calculating distance – the odometer – is particularly interesting, as it has always been an instrument that accompanies success. In fact, Alexander the Great was among the first to use an odometer. He insisted that his mathematicians figure [...]

Ever feel like PR is a constant race to keep up? To keep up with new techniques, new best practices, new worst practices? Join the club. We feel like that too sometimes. The good news is that, as a global PR agency, there are 300 of us here at LEWIS working on keeping abreast of [...]