LEWIS 360° – The blog of global communications agency, LEWIS PR

It’s not only Friday, it’s the Good Friday. For some it’s a day of commemoration, for other it’s just a day off.  For us it’s time to look at the Good Links of The Week. Ever-changing Facebook Once again, Facebook announced a couple of changes ranging from cover photo policy to threaded replies. All of [...]

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

I’m leading a session this Thursday to discuss just that question. And could there be a more appropriate venue than BBC HQ to consider whether brand journalism should be welcomed as a new investment into the media industry or whether it should be banished to the shadows of spin? Brand journalism is not new but [...]

Over the last few days, I’ve had the chance to talk to some of the leading thinkers and practitioners in brand journalism. Emotive response to the term aside, the trend of major brands filling the gap left by the media is real and significant. It represents a huge opportunity for brands and for journalists, with [...]

At least this is the one thing today’s panel at the Global PR Summit in Miami agreed on. Morgan McLintic, EVP at LEWIS PR, was joined onstage by a mix of practicing brand journalists and communicators. With viewpoints from Nissan, Eloqua, Cisco and Silicon Valley Watcher, it made for lively viewing. Morgan set the scene [...]

You’ve probably come across numerous blog posts along the lines of ’10 things I hate about PRs’. Here’s a recent blog post from PR Daily. It’s a familiar long-standing battle between the two professions, which usually concludes with the admission that journalists and PRs would be lost without each other. However you can’t deny that [...]

Great stories. All PR professionals are looking for them, but they can be hard to find. At the same time, they are a key success factor to brand journalism; compelling stories are the core of any digital strategy. Actually there is a lot we can learn from Little Red Riding Hood, according to storytelling expert [...]

Last night, LEWIS, in partnership with Social Media Club SF (SMCSFO), hosted a panel discussion on Social Media and Journalism. With more and more people using sites like Twitter and Facebook as a primary “breaking news” source, we were curious to learn about social media’s impact on traditional approaches to journalism. How do journalists use [...]

I’ve had the opportunity to work closely with the media over the past decade, and to say things have changed dramatically through the years would be an understatement. An economic crisis, an increasingly globalised society and a radical proliferation of media channels – particularly social and satellite TV – has created a paradigm shift in [...]