LEWIS 360° – The blog of global communications agency, LEWIS PR

The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also [...]

The rise of the Internet has truly shaped our modern world. Everything is smaller, faster and synchronised to the nth degree. There are seemingly no barriers to us connecting with one another instantly via voice, video or the written word, literally just one-click away from purchases, debates, revolutions and friends. This past decade has proven [...]

I’ve had the opportunity to work closely with the media over the past decade, and to say things have changed dramatically through the years would be an understatement. An economic crisis, an increasingly globalised society and a radical proliferation of media channels – particularly social and satellite TV – has created a paradigm shift in [...]

What was hot on the web this week? Get up to speed on the latest trends, news and services with some of our favorite stories. Instagram adoption gathers pace amongst top global brands They say a picture’s worth a thousand words. But, it might now be more fitting to say a picture’s worth a thousand [...]

As a part of global Social Media Week, European Social Media Director Dean Russell joined a panel hosted by the LBMA (Location Based Marketing Association) to explore this technology when applied to sports marketing. It’s pretty obvious why location-based marketing is emerging as one of the most effective techniques to bridge the gap between brands [...]

What a great morning we had here at LEWIS Towers yesterday! This week the salesforce.com Foundation was hosting its bi-annual BizAcademy, run in conjunction with Landmark Training. We invited the 14 young people on the week-long course to come and meet us, to spend the morning learning about PR and to help them with their [...]

We recently met a very impressive set of candidates for our LEDA scheme at the assessment day I mentioned in my last blog post. They arrived, bright-eyed and bushy-tailed, eager to impress and with great credentials. We knew it would be a difficult task to choose between them from the off. But as the day [...]

Here at LEWIS we have a new graduate training scheme, LEDA, that we’re very excited about. For the first time, we will be taking graduates from across Europe and training them at our London HQ, alongside two graduates from the UK. We opened recruitment a couple of weeks ago and so far, I’ve been really [...]