LEWIS 360° – The blog of global communications agency, LEWIS PR

We’ve all seen some excellent (and not so excellent) examples of infographics. From issue raising to just very cool. However, with so many out there, it’s becoming more and more important to push the boundaries of what is possible. Enter the interactive infographic. With this potential new trend we wanted to see if this could be used to [...]

A communication professional’s bookshelf is usually the home to an ever-evolving plethora of marketing guides, leadership literature, archives of magazines and newspapers, writing references and, occasionally, a dusty book saved from Communications 101. Regardless of our already massive literary collections, PR professionals and marketing directors are always looking out for the next inspirational read. Luckily, for [...]

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

Today we announced the global roll-out of our digital marketing brand, LEWIS Pulse. LEWIS Pulse teams now exist in six hub cities, as well as two digital production units in Eastern Europe and India. They share the same best practices and are able to support other offices in their region with a wide range of digital [...]

It is no secret that during budget-planning season, marketing teams are often faced with the challenge of how to achieve more with less. In these time of austerity there is an increased scrutiny of marketing budgets. So it is no surprise that every dollar, pound or euro allocated toward marketing efforts needs to be attributed [...]

Two hundred yards away from my office, behind a typical London red brick façade, something extraordinary is happening. In rooms full of natural light, a young woman is pouring molten brass onto the floor. It resembles a puddle. A young man is attaching an old TV to a medical trolley. Another is arranging a composition [...]

We were extremely proud to be the official social media partner at last week’s first Global PR Summit, held by the Holmes Group in Miami. With the impact of Hurricane Sandy, which caused many delegates and speakers to cancel at the last minute, the  social media activity around the event became even more crucial. Thanks to [...]

Public relations professionals are constantly evolving, learning and observing right along with the peaks and valleys of the media and changes in technology. While many of us have learned to never neglect the spell-check feature in our email, we are still vulnerable to these common mistakes when pitching media. In the spirit of Halloween, avoid [...]

Before I start my enthusiastic ramble about gamification, let’s make this reading experience a little more fun. As you will be going through this article, you will come across several spelling errors. Don’t panic, these were made on purpose. When you think you have them all, post your wild guess in the comments. We will [...]

By now most marketing professionals are familiar with the term “Brand Journalism”. If you’re not – then you should be. Brand journalism is how a company will become an authority on a topic in the future. It is when a company invests in content and becomes a regular provider of news. What it’s not is [...]