LEWIS 360° – The blog of global communications agency, LEWIS PR

Think you can’t learn anything from a zombie apocalypse? Think again. AMC’s top rated show, The Walking Dead, can teach PR pros a thing or two about preparation, taking risks and unexpected twists (not to mention, how to kill a zombie, or ‘walker’ as they’re referred to on the show). Here are a few top [...]

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

In a film of your life, who would play you? If you haven’t thought about it, you’d better start thinking. PR might be the Mad Men of the 21st century and we have social media to thank for it. At least that is the conclusion of Gregory Galant’s analysis on Fortune. And frankly, his arguments [...]

Building a client’s brand on Facebook and Twitter is a marathon, not a sprint. It requires careful planning, thoughtful selection, and patience. Whether your client wishes to increase their number of followers, improve their pubic image, increase sales or build influence, every social media campaign begins with these three basics. 1.  Building a Base In [...]

Over the last few days, I’ve had the chance to talk to some of the leading thinkers and practitioners in brand journalism. Emotive response to the term aside, the trend of major brands filling the gap left by the media is real and significant. It represents a huge opportunity for brands and for journalists, with [...]

At least this is the one thing today’s panel at the Global PR Summit in Miami agreed on. Morgan McLintic, EVP at LEWIS PR, was joined onstage by a mix of practicing brand journalists and communicators. With viewpoints from Nissan, Eloqua, Cisco and Silicon Valley Watcher, it made for lively viewing. Morgan set the scene [...]

Public relations professionals are constantly evolving, learning and observing right along with the peaks and valleys of the media and changes in technology. While many of us have learned to never neglect the spell-check feature in our email, we are still vulnerable to these common mistakes when pitching media. In the spirit of Halloween, avoid [...]

I’ve had the opportunity to work closely with the media over the past decade, and to say things have changed dramatically through the years would be an understatement. An economic crisis, an increasingly globalised society and a radical proliferation of media channels – particularly social and satellite TV – has created a paradigm shift in [...]