LEWIS 360° – The blog of global communications agency, LEWIS PR

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

“Hi, I want to tell you about a great new product from [insert your company here] that’s going to change the way that companies operate” – walk the halls at LEWIS and you’re going to hear this phrase pitched out on a daily basis. Its massive audience and iconic status, belie the fact that the [...]

It’s a question that has countless answers, but a debate that should never end within PR and communications circles. What qualities and skills make up the ideal communications team? Do you build it like a baseball team – everyone specializing in key areas and when combined, it turns into a well-oiled machine? Or should it [...]

Over the last few days, I’ve had the chance to talk to some of the leading thinkers and practitioners in brand journalism. Emotive response to the term aside, the trend of major brands filling the gap left by the media is real and significant. It represents a huge opportunity for brands and for journalists, with [...]

I’ve had the opportunity to work closely with the media over the past decade, and to say things have changed dramatically through the years would be an understatement. An economic crisis, an increasingly globalised society and a radical proliferation of media channels – particularly social and satellite TV – has created a paradigm shift in [...]

Ever wondered the best way to approach a particular journalist? Trying to find out when is the best time to pitch stories or catch up with them over lunch? What are their pet peeves or passions in life? We recently held an interactive session between journalists at Digital Life, in-house consultants as well as agency [...]

By now most marketing professionals are familiar with the term “Brand Journalism”. If you’re not – then you should be. Brand journalism is how a company will become an authority on a topic in the future. It is when a company invests in content and becomes a regular provider of news. What it’s not is [...]

It’s often said that the British media is the toughest in the world. Here’s why : (Interview begins at 06:23) Chloe Smith MP is a junior minister in the Treasury department. She was being interviewed by experienced political journalist Jeremy Paxman on BBC’s Newsnight programme. Of course it’s hard to watch, but it does highlight [...]

I had the pleasure of giving a four-day seminar to MBA students, at the Berlin-based Steinbeis University. I focused on three major trends that have a vital impact on today’s Corporate Communications: Communication controlling Risk management Storytelling Back when I started my career in PR, the earth was flat and PRs focused mainly on handling [...]