In this week’s ‘Links of the week’ we address the psychological stresses caused by social media. Issues include Facebook disrupting web browsing, social media fatigue and the fear of missing out. Facebook Broke the Internet Did you know that for an hour yesterday Facebook broke the internet? Visitors to websites like Mashable, the Huffington Post, [...]
I had the pleasure of giving a four-day seminar to MBA students, at the Berlin-based Steinbeis University. I focused on three major trends that have a vital impact on today’s Corporate Communications: Communication controlling Risk management Storytelling Back when I started my career in PR, the earth was flat and PRs focused mainly on handling [...]
The concept seems so brilliantly simple that it just has to work: newsjacking. The word obviously refers to hijacking news. Or, as PR expert David Meerman Scott defined it in his bestseller Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. It’s about making the second paragraph [...]
Welcome to the new and improved LEWIS 360 blog. The blog was revamped to align with our new brand. We’re now using a self-hosted WordPress platform and installed plug-ins to enhance the user experience. Do you like our new look? Share your feedback with @LEWISPRUS on Twitter or leave your comments below.
When we asked them what makes national news we knew that we would get some honest answers. Last night Jon Bernstein (ITN), Dan Ilett (freelance writer) and Tim Weber (BBC News Online) certainly did tell the crowd gathered in the LEWIS Media Centre how it is – and how PR’s so often get it wrong. [...]
…you invite three high-profile journalists to tell a room full of PRs how to get their stories to hit the headlines? Well, we’re not sure yet, but we will find out on Thursday afternoon when the BBC, ITN and the FT all tell us what they think of PR at our ‘What makes national news?’ [...]