LEWIS 360° – The blog of global communications agency, LEWIS PR

The following is a post written by Morgan McLintic. To view the original post, visit www.morganmclintic.com. An Account Coordinator is the entry-level position within a PR agency. This role is for graduates new to PR. It’s where you learn the fundamentals of the profession and start to build your career. Here’s how to be a great [...]

It’s not news (no pun intended) that the world is changing and this is having an impact on the global media landscape. The political and economic changes in a country have an immediate impact on the media and the role of journalists. It can also be argued that due to globalisation and social media, the [...]

When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to have. As the countless brands, corporations and celebrities who have fallen foul of a #fail comment, ‘doh’ campaign and [...]

Today we announced the global roll-out of our digital marketing brand, LEWIS Pulse. LEWIS Pulse teams now exist in six hub cities, as well as two digital production units in Eastern Europe and India. They share the same best practices and are able to support other offices in their region with a wide range of digital [...]

February 14 — It’s a day of red roses, chocolates and greeting cards. A day for expressing affection and appreciating personal relationships. In the spirit of Saint Valentine’s Day, I thought it appropriate to discuss one of the most significant relationships in PR—the agency-client relationship. According to Atlanta-based search consultancy The Bedford Group, in 1984, [...]

Last week a Twitter-storm caught the attention of the Belgian media. A heated exchange between a singer and a fashion blogger created an on and offline witch hunt that neither was prepared for. For those of us in PR who watched it unfold, it also contained some key lessons on social media crisis. Here’s a [...]

Most consumer brands are all too familiar with the need for product launches. Whether it be a new hardware device, accessory, app, software, or the latest update / version of one of the latter, thinking about the launch approach well in advance is critical to a successful announcement. Hot off the heels of a fantastic [...]

What do you think is the most important skill to look for in a new social media hire? For many organizations, the answers are predictable: Familiarity with core social platforms like Facebook and Twitter, experience managing social ad campaigns, or perhaps technical skills like HTML or Photoshop. However, any 20-something applying for a digital marketing [...]

Today, while listening to my favorite 90’s one-hit wonders (don’t try to deny that you occasionally indulge in Pandora’s 90’s Pop Station), I thought about the tricky business of sustained success. Whether it be in music or business, what is the secret to embodying Madonna rather than Eagle-Eye Cherry? Proctor & Gamble is a prime [...]